Leading advertisers efficiency evaluated by data envelopment analysis
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Fare, Rolf & Grosskopf, Shawna & Seldon, Barry J. & Tremblay, Victor J., 2004. "Advertising efficiency and the choice of media mix: a case of beer," International Journal of Industrial Organization, Elsevier, vol. 22(4), pages 503-522, April.
- Ray,Subhash C., 2012.
"Data Envelopment Analysis,"
Cambridge Books,
Cambridge University Press, number 9781107405264, January.
- Ray,Subhash C., 2004. "Data Envelopment Analysis," Cambridge Books, Cambridge University Press, number 9780521802567, January.
- Luo, Xueming & Donthu, Naveen, 2005. "Assessing advertising media spending inefficiencies in generating sales," Journal of Business Research, Elsevier, vol. 58(1), pages 28-36, January.
- Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
- Mahajan, Jayashree, 1991. "A data envelopment analytic model for assessing the relative efficiency of the selling function," European Journal of Operational Research, Elsevier, vol. 53(2), pages 189-205, July.
- Cook, Wade D. & Seiford, Larry M., 2009. "Data envelopment analysis (DEA) - Thirty years on," European Journal of Operational Research, Elsevier, vol. 192(1), pages 1-17, January.
- William W. Cooper & Lawrence M. Seiford & Kaoru Tone, 2006. "Introduction to Data Envelopment Analysis and Its Uses," Springer Books, Springer, number 978-0-387-29122-2, June.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Martin Eling, 2006. "Performance measurement of hedge funds using data envelopment analysis," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 20(4), pages 442-471, December.
- Yang, Guo-liang & Fukuyama, Hirofumi & Chen, Kun, 2019. "Investigating the regional sustainable performance of the Chinese real estate industry: A slack-based DEA approach," Omega, Elsevier, vol. 84(C), pages 141-159.
- Matthias Staat & Maik Hammerschmidt, 2004. "A Super Efficiency Model for Product Evaluation," Microeconomics 0402011, University Library of Munich, Germany.
- Adel Hatami-Marbini & Madjid Tavana & Kobra Gholami & Zahra Ghelej Beigi, 2015. "A Bounded Data Envelopment Analysis Model in a Fuzzy Environment with an Application to Safety in the Semiconductor Industry," Journal of Optimization Theory and Applications, Springer, vol. 164(2), pages 679-701, February.
- Chen, Chien-Ming & van Dalen, Jan, 2010. "Measuring dynamic efficiency: Theories and an integrated methodology," European Journal of Operational Research, Elsevier, vol. 203(3), pages 749-760, June.
- Maxim Kotsemir, 2013.
"Measuring national innovation systems efficiency – a review of DEA approach,"
HSE Working papers
WP BRP 16/STI/2013, National Research University Higher School of Economics.
- Maxim Kotsemir, 2013. "Measuring National Innovation Systems Efficiency - A Review of DEA Approach," Post-Print hal-00865875, HAL.
- Petridis, Konstantinos & Malesios, Chrisovalantis & Arabatzis, Garyfallos & Thanassoulis, Emmanuel, 2013. "Efficiency analysis of forestry journals: Suggestions for improving journals’ quality," Journal of Informetrics, Elsevier, vol. 7(2), pages 505-521.
- Ströhl, Florian & Borsch, Erik & Souren, Rainer, 2018. "Integration von Gewichtsrestriktionen in das DEA-Modell nach Charnes, Cooper und Rhodes: Exemplarische Optionen und Auswirkungen," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 3, number 32018, September.
- Aneirson Francisco Silva & Fernando Augusto S. Marins & Erica Ximenes Dias, 2020. "Improving the discrimination power with a new multi-criteria data envelopment model," Annals of Operations Research, Springer, vol. 287(1), pages 127-159, April.
- Chemak, Fraj, 2011. "Technical Change Performance and Water Use Efficiency in the Irrigated Areas: Data Envelopment Analysis Approach," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114311, European Association of Agricultural Economists.
- Walter Briec & Kristiaan Kerstens & Ignace Van de Woestyne, 2022.
"Nonconvexity in Production and Cost Functions: An Exploratory and Selective Review,"
Springer Books, in: Subhash C. Ray & Robert G. Chambers & Subal C. Kumbhakar (ed.), Handbook of Production Economics, chapter 18, pages 721-754,
Springer.
- Walter Briec & Kristiaan Kerstens & Ignace van de Woestyne, 2020. "Nonconvexity in Production and Cost Functions: An Exploratory and Selective Review," Post-Print hal-03048805, HAL.
- Walter Briec & Ignace van de Woestyne & Kristiaan Kerstens, 2022. "Nonconvexity in Production and Cost Functions: An Exploratory and Selective Review," Post-Print hal-03833475, HAL.
- Sarmento, Joaquim Miranda & Renneboog, Luc & Verga-Matos, Pedro, 2017. "Measuring highway efficiency : A DEA approach and the Malquist index," Other publications TiSEM 23264815-321e-45a3-83ee-9, Tilburg University, School of Economics and Management.
- Birgit Unger & Kerstin Pull & Uschi Backes-Gellner, 2009. "The Performance of German Research Training Groups in Different Disciplinary Fields: An Empirical Assessment," Working Papers 0099, University of Zurich, Institute for Strategy and Business Economics (ISU).
- Mehmet APAN & İhsan ALP & Ahmet ÖZTEL, 2019. "Determination of the Efficiencies of Textile Firms Listed in Borsa İstanbul by Using DEA-Window Analysis," Sosyoekonomi Journal, Sosyoekonomi Society, issue 27(42).
- Mai, Nhat Chi, 2015. "Efficiency of the banking system in Vietnam under financial liberalization," OSF Preprints qsf6d, Center for Open Science.
- Marco Marto & João Lourenço Marques & Mara Madaleno, 2022. "An Evaluation of the Efficiency of Tertiary Education in the Explanation of the Performance of GDP per Capita Applying Data Envelopment Analysis (DEA)," Sustainability, MDPI, vol. 14(23), pages 1-20, November.
- Khalili-Damghani, Kaveh & Tavana, Madjid & Santos-Arteaga, Francisco J. & Mohtasham, Sima, 2015. "A dynamic multi-stage data envelopment analysis model with application to energy consumption in the cotton industry," Energy Economics, Elsevier, vol. 51(C), pages 320-328.
- Zurano-Cervelló, Patricia & Pozo, Carlos & Mateo-Sanz, Josep María & Jiménez, Laureano & Guillén-Gosálbez, Gonzalo, 2019. "Sustainability efficiency assessment of the electricity mix of the 28 EU member countries combining data envelopment analysis and optimized projections," Energy Policy, Elsevier, vol. 134(C).
- Chia-Nan Wang & Hoang-Phu Nguyen & Cheng-Wen Chang, 2021. "Environmental Efficiency Evaluation in the Top Asian Economies: An Application of DEA," Mathematics, MDPI, vol. 9(8), pages 1-19, April.
- Rashidi, Kamran & Cullinane, Kevin, 2019. "Evaluating the sustainability of national logistics performance using Data Envelopment Analysis," Transport Policy, Elsevier, vol. 74(C), pages 35-46.
More about this item
JEL classification:
- C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EFF-2008-10-21 (Efficiency and Productivity)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vnm:wpaper:167. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daria Arkhipova (email available below). General contact details of provider: https://edirc.repec.org/data/dmvenit.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.