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Creating brand identity: a study of evaluation of new brand names

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  • Kohli, Chiranjeev S.
  • Harich, Katrin R.
  • Leuthesser, Lance

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  • Kohli, Chiranjeev S. & Harich, Katrin R. & Leuthesser, Lance, 2005. "Creating brand identity: a study of evaluation of new brand names," Journal of Business Research, Elsevier, vol. 58(11), pages 1506-1515, November.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:11:p:1506-1515
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    References listed on IDEAS

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    1. Still, Richard R. & Hill, John S., 1984. "Adapting consumer products to lesser-developed markets," Journal of Business Research, Elsevier, vol. 12(1), pages 51-61, March.
    2. Burnkrant, Robert E, 1976. "A Motivational Model of Information Processing Intensity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(1), pages 21-30, June.
    3. Friedman, Monroe, 1985. "The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 927-938, March.
    4. Zinkhan, George M. & Martin, Claude Jr., 1987. "New brand names and inferential beliefs: Some insights on naming new products," Journal of Business Research, Elsevier, vol. 15(2), pages 157-172, April.
    5. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
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    Citations

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    Cited by:

    1. Tina M. Lowrey & Ann Kronrod, 2012. "Phonetic Similarity in Brand Name Innovation," Working Papers 0019, College of Business, University of Texas at San Antonio.
    2. Fransen, Marieke L. & Fennis, Bob M. & Pruyn, Ad Th. H. & Das, Enny, 2008. "Rest in peace? Brand-induced mortality salience and consumer behavior," Journal of Business Research, Elsevier, vol. 61(10), pages 1053-1061, October.
    3. Fauquet-Alekhine, Philippe & Fauquet-Alekhine-Pavlovskaia, Elena, 2011. "Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114361, European Association of Agricultural Economists.
    4. Andrea Boccardi & Cristiano Ciappei & Lamberto Zollo & Maria Carmen Laudano, 2016. "The Role of Heritage and Authenticity in the Value Creation of Fashion Brand," International Business Research, Canadian Center of Science and Education, vol. 9(7), pages 135-143, July.
    5. Kun Chen & Stephen J. Newell & Gang Kou & Lei Zhang & Chen Hua Li, 2017. "Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 362-374, August.
    6. Selcan Kara & Kunter Gunasti & William T. Ross, 2020. "My brand identity lies in the brand name: personified suggestive brand names," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 607-621, September.
    7. Carnevale, Marina & Hadi, Rhonda & Luna, David & Pogacar, Ruth, 2023. "Follow your nose when it sounds right: How brand names influence consumer responses to product scents," Journal of Business Research, Elsevier, vol. 157(C).
    8. Selcan Kara & Kunter Gunasti & William T. Ross, 0. "My brand identity lies in the brand name: personified suggestive brand names," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    9. Baumann, Chris & Hamin, Hamin, 2014. "Premium generic brand (PGB) choice vis-Ã -vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 492-501.
    10. Kyuree Kim & Dongwoo Ko, 2020. "How to Build a Sustainable MICE Environment Based on Social Identity Theory," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
    11. Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.

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