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The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era

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  • Friedman, Monroe

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  • Friedman, Monroe, 1985. "The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 927-938, March.
    • Handle: RePEc:oup:jconrs:v:11:y:1985:i:4:p:927-38
    DOI: 10.1086/209027
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    Cited by:

    1. Yan, Dengfeng & Duclos, Rod, 2013. "Making sense of numbers: Effects of alphanumeric brands on consumer inference," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 179-184.
    2. Yana R. Avramova & Patrick De Pelsmacker & Nathalie Dens, 2018. "How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 500-518, November.
    3. Avramova, Yana R. & Dens, Nathalie & De Pelsmacker, Patrick, 2021. "Brand placement across media: The interaction of placement modality and frequency in film versus text," Journal of Business Research, Elsevier, vol. 128(C), pages 20-30.
    4. Kohli, Chiranjeev S. & Harich, Katrin R. & Leuthesser, Lance, 2005. "Creating brand identity: a study of evaluation of new brand names," Journal of Business Research, Elsevier, vol. 58(11), pages 1506-1515, November.

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