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Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption

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  • van Everdingen, Yvonne M.
  • Bamossy, Gary J.

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  • van Everdingen, Yvonne M. & Bamossy, Gary J., 2000. "Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption," Journal of Business Research, Elsevier, vol. 48(2), pages 123-133, May.
    • Handle: RePEc:eee:jbrese:v:48:y:2000:i:2:p:123-133
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    References listed on IDEAS

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    1. Robertson, Thomas S & Wind, Yoram, 1980. "Organizational Psychographics and Innovativeness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 24-31, June.
    2. Katz, Michael L & Shapiro, Carl, 1986. "Technology Adoption in the Presence of Network Externalities," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 822-841, August.
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    Cited by:

    1. van Everdingen, Y.M. & Waarts, E., 2003. "A multi-country study of the adoption of ERP systems," ERIM Report Series Research in Management ERS-2003-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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