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Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights

Author

Listed:
  • Dominique Rouzies

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Renée Darmon

Abstract

This paper investigates how various conjoint designs (full versus fractional) and estimation procedures (LINMAP, MONANOVA, OLS) may interact with basic characteristics of the "true" utility functions (i.e., their range, shape, and curvature) when estimating attribute importance weights. Substantial weight distortions are found, especially under a fractional design.

Suggested Citation

  • Dominique Rouzies & Renée Darmon, 1991. "Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights," Post-Print hal-00537856, HAL.
    • Handle: RePEc:hal:journl:hal-00537856
    DOI: 10.1007/BF02726506
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    Citations

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    Cited by:

    1. Darmon, Rene Y. & Rouzies, Dominique, 1999. "Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures," Journal of Business Research, Elsevier, vol. 46(1), pages 67-81, September.
    2. F. Johnson, 2006. "Comment on “Revealing Differences in Willingness to Pay Due to the Dimensionality of Stated Choice Designs: An Initial Assessment”," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 34(1), pages 45-50, May.
    3. Teichert, Thorsten Andreas, 1997. "A model of ranked conjoint-data and implications for evaluation," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 461, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.

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