Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements
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Cited by:
- Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
- Noam Shamir & Hyoduk Shin, 2016. "Public Forecast Information Sharing in a Market with Competing Supply Chains," Management Science, INFORMS, vol. 62(10), pages 2994-3022, October.
- Zhang, Jianqiang & Liang, Qi & Huang, Jian, 2016. "Forward advertising: A competitive analysis of new product preannouncement," Information Economics and Policy, Elsevier, vol. 37(C), pages 3-12.
- Truong, Yann & Pinkse, Jonatan, 2019. "Opportunistic behaviors in green signaling: When do firms engage in symbolic green product preannouncement?," International Journal of Production Economics, Elsevier, vol. 218(C), pages 287-296.
- Torsten Bornemann & Cornelia Hattula & Stefan Hattula, 2020. "Successive product generations: financial implications of industry release rhythm alignment," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1174-1191, November.
- Ram Rao & Ozge Turut, 2019. "New Product Preannouncement: Phantom Products and the Osborne Effect," Management Science, INFORMS, vol. 65(8), pages 3776-3799, August.
- Ozge Turut & Elie Ofek, 2012. "Innovation Strategy and Entry Deterrence," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(3), pages 583-631, September.
- Liao, Shuling & Cheng, Colin C.J., 2014. "Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2919-2925.
- Lim, Leon Gim & Tuli, Kapil R. & Dekimpe, Marnik G., 2018. "Investors' evaluations of price-increase preannouncements," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 359-377.
- Elie Ofek & Özge Turut, 2013. "Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty," Marketing Science, INFORMS, vol. 32(2), pages 342-355, March.
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