Forward advertising: A competitive analysis of new product preannouncement
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DOI: 10.1016/j.infoecopol.2016.10.004
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Cited by:
- Zhang, Jianqiang & Cao, Qingning & He, Xiuli, 2020. "Manufacturer encroachment with advertising," Omega, Elsevier, vol. 91(C).
- Ghobadi, Somayeh Najafi- & Bagherinejad, Jafar & Taleizadeh, Ata Allah, 2021. "A two-generation new product model by considering forward-looking customers: Dynamic pricing and advertising optimization," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Chen, Yuting & Zhang, Rong & Liu, Bin, 2022. "New product financing decision: Crowdfunding, bank or supply chain?," International Journal of Production Economics, Elsevier, vol. 249(C).
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Keywords
New product preannouncement; Informative advertising; Mixed pricing;All these keywords.
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