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The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans

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  • Lee, Dong Hwan

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  • Lee, Dong Hwan, 1998. "The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans," Journal of Business Research, Elsevier, vol. 43(2), pages 65-77, October.
    • Handle: RePEc:eee:jbrese:v:43:y:1998:i:2:p:65-77
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    References listed on IDEAS

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    1. Ford, Neil M. & Churchill, Gilbert Jr. & Walker, Orville Jr., 1985. "Differences in the attractiveness of alternative rewards among industrial salespeople: Additional evidence," Journal of Business Research, Elsevier, vol. 13(2), pages 123-138, April.
    2. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    3. Erez, Miriam & Gopher, Daniel & Arzi, Nira, 1990. "Effects of goal difficulty, self-set goals, and monetary rewards on dual task performance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 47(2), pages 247-269, December.
    4. Ram C. Rao, 1990. "Compensating Heterogeneous Salesforces: Some Explicit Solutions," Marketing Science, INFORMS, vol. 9(4), pages 319-341.
    5. Churchill, Gilbert Jr. & Ford, Neil M. & Walker, Orville Jr., 1979. "Personal characteristics of salespeople and the attractiveness of alternative rewards," Journal of Business Research, Elsevier, vol. 7(1), pages 25-50.
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    Cited by:

    1. Babin, Barry J. & Griffin, Mitch & Boles, James S., 2004. "Buyer reactions to ethical beliefs in the retail environment," Journal of Business Research, Elsevier, vol. 57(10), pages 1155-1163, October.

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