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Marketing's Integration with Other Departments

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  • Kahn, Kenneth B.
  • Mentzer, John T.

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  • Kahn, Kenneth B. & Mentzer, John T., 1998. "Marketing's Integration with Other Departments," Journal of Business Research, Elsevier, vol. 42(1), pages 53-62, May.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:1:p:53-62
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    References listed on IDEAS

    as
    1. Sriram, Ven & Krapfel, Robert & Spekman, Robert, 1992. "Antecedents to buyer-seller collaboration: An analysis from the buyer's perspective," Journal of Business Research, Elsevier, vol. 25(4), pages 303-320, December.
    2. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
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