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Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

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  • Stewart, David W.

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  • Stewart, David W., 1998. "Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking," Journal of Business Research, Elsevier, vol. 42(1), pages 39-51, May.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:1:p:39-51
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    References listed on IDEAS

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    1. Macinnis, Deborah J & Park, C Whan, 1991. "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 161-173, September.
    2. Edell, Julie E & Staelin, Richard, 1983. "The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 45-61, June.
    3. Rothschild, Michael L, et al, 1988. "Hemispherically Lateralized EEG as a Response to Television Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 185-198, September.
    4. Mitchell, Andrew A, 1986. "The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 12-24, June.
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    2. Liang Deng, 2018. "Piano Performance Technical Analysis of The People United Will Never Be Defeated by Rzewski," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 5, September.

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