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Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

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  • Stewart, David W.

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  • Stewart, David W., 1998. "Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking," Journal of Business Research, Elsevier, vol. 42(1), pages 39-51, May.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:1:p:39-51
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    References listed on IDEAS

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    1. Mitchell, Andrew A, 1986. "The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 12-24, June.
    2. Macinnis, Deborah J & Park, C Whan, 1991. "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 161-173, September.
    3. Edell, Julie E & Staelin, Richard, 1983. "The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 45-61, June.
    4. Rothschild, Michael L, et al, 1988. "Hemispherically Lateralized EEG as a Response to Television Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 185-198, September.
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    2. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.

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