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Joint sales promotion: An emerging marketing tool

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  • Varadarajan, P. Rajan

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  • Varadarajan, P. Rajan, 1985. "Joint sales promotion: An emerging marketing tool," Business Horizons, Elsevier, vol. 28(5), pages 43-49.
    • Handle: RePEc:eee:bushor:v:28:y:1985:i:5:p:43-49
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    Cited by:

    1. Yu, Lili & He, Xiuli & Zhang, Juan & Xu, Chuanyong, 2021. "Horizontal cooperative advertising with advertising threshold effects," Omega, Elsevier, vol. 98(C).
    2. Karray, Salma & Sigue, Simon P., 2016. "Should companies jointly promote their complementary products when they compete in other product categories?," European Journal of Operational Research, Elsevier, vol. 255(2), pages 620-630.
    3. Karray, Salma & Sigué, Simon Pierre, 2015. "A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally," Omega, Elsevier, vol. 54(C), pages 84-100.
    4. Simonin, Bernard L. & Ruth, Julie A., 1995. "Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in," Journal of Business Research, Elsevier, vol. 33(3), pages 219-230, July.
    5. Kim, Joon Ho & Kang, Kyung Ho, 2018. "The effect of promotion on gaming revenue: A study of the US casino industry," Tourism Management, Elsevier, vol. 65(C), pages 317-326.
    6. Kureshi Sonal & Vyas Preeta, 2003. "Joint Sales Promotion: Prospects & Issues," IIMA Working Papers WP2003-10-02, Indian Institute of Management Ahmedabad, Research and Publication Department.

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