THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE
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- Whybark, D. Clay, 1994. "Marketing's influence on manufacturing practices," International Journal of Production Economics, Elsevier, vol. 37(1), pages 41-50, November.
- Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
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