IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v165y2023ics0148296323003934.html
   My bibliography  Save this article

Waste on Impulse? Food ordering, calorie intake and waste in out-of-home consumption

Author

Listed:
  • van Doorn, Jenny
  • Luiting-Drijfhout, Marit
  • van Ittersum, Koert

Abstract

The fast-growing out-of-home consumption sector is responsible for monumental food waste. At the same time, this sector is transforming and increasingly introduces pre-ordering via smartphones and mobile devices to cater to consumers’ busy lifestyles. Drawing on construal level theory, we show in two behavioral studies that acquiring food for a distant consumption moment leads to more impulsive food acquisitions and higher calorie intake. Emphasizing the (un)healthiness of food by using traffic light labels does not dampen impulsive acquisitions at the point of sale, but does help consumers to consume fewer calories at the expense of wasting more food. Our findings introduce a dilemma for managers in the out-of-home consumption section. While making it easy for consumers to change or add to their order placed in advance boosts sales, this practice leads to more calories consumed and more waste.

Suggested Citation

  • van Doorn, Jenny & Luiting-Drijfhout, Marit & van Ittersum, Koert, 2023. "Waste on Impulse? Food ordering, calorie intake and waste in out-of-home consumption," Journal of Business Research, Elsevier, vol. 165(C).
    • Handle: RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323003934
    DOI: 10.1016/j.jbusres.2023.114035
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323003934
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.114035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hoch, Stephen J & Loewenstein, George F, 1991. "Time-Inconsistent Preferences and Consumer Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 492-507, March.
    2. Jacob Suher & Raj Raghunathan & Wayne D. Hoyer, 2016. "Eating Healthy or Feeling Empty? How the "Healthy = Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 26-40.
    3. Read, Daniel & van Leeuwen, Barbara, 1998. "Predicting Hunger: The Effects of Appetite and Delay on Choice, , , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 189-205, November.
    4. Andrews, J. Craig & Netemeyer, Richard & Burton, Scot & Kees, Jeremy, 2021. "What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels," Journal of Business Research, Elsevier, vol. 128(C), pages 140-155.
    5. Strahilevitz, Michal A & Loewenstein, George, 1998. "The Effect of Ownership History on the Valuation of Objects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 276-289, December.
    6. Petit, Olivia & Lunardo, Renaud & Rickard, Bradley, 2020. "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages," Journal of Business Research, Elsevier, vol. 113(C), pages 326-336.
    7. Miller, Gabrielle F. & Gupta, Sonam & Kropp, Jaclyn D. & Grogan, Kelly A. & Mathews, Anne, 2016. "The effects of pre-ordering and behavioral nudges on National School Lunch Program participants’ food item selection," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 4-16.
    8. Dholakia, Utpal M. & Gopinath, Mahesh & Bagozzi, Richard P., 2005. "The role of desires in sequential impulsive choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 179-194, November.
    9. Moorman, Christine & Matulich, Erika, 1993. "A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 208-228, September.
    10. Katherine Milkman & Todd Rogers & Max Bazerman, 2010. "I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time," Marketing Letters, Springer, vol. 21(1), pages 17-35, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dainn Wie & Hyoungjong Kim, 2015. "Between Calm and Passion: The Cooling-Off Period and Divorce Decisions in Korea," Feminist Economics, Taylor & Francis Journals, vol. 21(2), pages 187-214, April.
    2. Read, Daniel & Roelofsma, Peter H. M. P., 2003. "Subadditive versus hyperbolic discounting: A comparison of choice and matching," Organizational Behavior and Human Decision Processes, Elsevier, vol. 91(2), pages 140-153, July.
    3. Katherine L. Milkman & Todd Rogers & Max H. Bazerman, 2009. "Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals," Management Science, INFORMS, vol. 55(6), pages 1047-1059, June.
    4. Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
    5. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
    6. Cherchye, Laurens & De Rock, Bram & Griffith, Rachel & O’Connell, Martin & Smith, Kate & Vermeulen, Frederic, 2020. "A new year, a new you? Within-individual variation in food purchases," European Economic Review, Elsevier, vol. 127(C).
    7. George Loewenstein & Ted O'Donoghue & Matthew Rabin, 2003. "Projection Bias in Predicting Future Utility," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 118(4), pages 1209-1248.
    8. Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
    9. Choi, Kang Jun & Jia, He Michael & Lee, Jae Young & Kim, B. Kyu & Kim, Keunwoo, 2022. "Hedonic myopia: Emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase," Journal of Business Research, Elsevier, vol. 138(C), pages 193-202.
    10. Feurer, Sven & Haws, Kelly L., 2022. "Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality," Journal of Business Research, Elsevier, vol. 149(C), pages 630-639.
    11. Steffen Jahn & Pia Furchheim & Anna-Maria Strässner, 2021. "Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    12. Bhatia, Sudeep & Crawford, Megan M & McDonald, Rebecca Louise & Moreno, Miguel A. & Read, Daniel, 2021. "Inconsistent Planning and the Allocation of Tasks Over Time," OSF Preprints b4mg7, Center for Open Science.
    13. de Groot, I. Manon & Antonides, Gerrit & Read, Daniel & Raaij, W. Fred van, 2009. "The effects of direct experience on consumer product evaluation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(3), pages 509-518, June.
    14. Sadoff, Sally & Samek, Anya, 2019. "Can interventions affect commitment demand? A field experiment on food choice," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 90-109.
    15. DeJarnette, Patrick, 2020. "Temptation over time: Delays help," Journal of Economic Behavior & Organization, Elsevier, vol. 177(C), pages 752-761.
    16. Dilip Soman & George Ainslie & Shane Frederick & Xiuping Li & John Lynch & Page Moreau & Andrew Mitchell & Daniel Read & Alan Sawyer & Yaacov Trope & Klaus Wertenbroch & Gal Zauberman, 2005. "The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?," Marketing Letters, Springer, vol. 16(3), pages 347-360, December.
    17. Götte, Lorenz & Cerulli-Harms, Annette & Sprenger, Charles, 2014. "Randomizing Endowments: An Experimental Study of Rational Expectations and Reference-Dependent Preferences," IZA Discussion Papers 8639, Institute of Labor Economics (IZA).
    18. Didi Alaoui, Mohamed & Valette-Florence, Pierre & Cova, Véronique, 2022. "How psychological distance shapes hedonic consumption: The moderating role of the need to justify," Journal of Business Research, Elsevier, vol. 146(C), pages 57-69.
    19. Lades, Leonhard K., 2014. "Impulsive consumption and reflexive thought: Nudging ethical consumer behavior," Journal of Economic Psychology, Elsevier, vol. 41(C), pages 114-128.
    20. Jin, Liyin & He, Yanqun & Song, Haiyan, 2012. "Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services," Tourism Management, Elsevier, vol. 33(2), pages 266-275.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323003934. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.