Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon
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DOI: 10.1016/j.jbusres.2023.113940
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- Tan, Teck Ming & Salo, Jari & Brashear Alejandro, Thomas G. & Wei-Han Tan, Garry & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2024. "Guest editorial: A blockchain-based approach to marketing in the sharing economy," Journal of Business Research, Elsevier, vol. 177(C).
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Keywords
Sharing economy; Blockchain; Assemblage; Pharmakon; Deleuze and Guattari; Bernard Stiegler;All these keywords.
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