IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v159y2023ics0148296323000681.html
   My bibliography  Save this article

Justice for all: A marketing perspective and research agenda

Author

Listed:
  • Hornik, Jacob
  • Rachamim, Matti

Abstract

Justice is a fundamental value in human life, which interfaces with multiple marketing issues. However, surprisingly, perception of justice has garnered scant attention hitherto in the marketing and consumer behavior literature. In contemporary society, with its advanced technologies and digital marketing media, new issues of justice have emerged that deserve close scientific scrutiny. The objective of this conceptual paper is to explore the domain of perception of (in)justice that might be related to marketing issues, to map the literature, conceptualize the domain, and point out new research avenues and opportunities in the field of marketing justice. To this end, a systematic literature review (SLR) was conducted, using automated textual analyses, focusing on work in the justice and allied disciplines published between January 2001 and April 2021. This procedure, coupled with a facet (meta)theoretical approach, revealed major elements for conceptualizing the sundry marketing aspects of justice. Indeed, the results show that marketing science and justice offer abundant opportunities for research on the interface between them. It is our hope, therefore, that the paper will stimulate a conversation in marketing scholarship on the hitherto largely overlooked role of justice perception in different marketing situations.

Suggested Citation

  • Hornik, Jacob & Rachamim, Matti, 2023. "Justice for all: A marketing perspective and research agenda," Journal of Business Research, Elsevier, vol. 159(C).
    • Handle: RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000681
    DOI: 10.1016/j.jbusres.2023.113710
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323000681
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.113710?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Mathur, Pragya & Sarin Jain, Shalini, 2020. "Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 357-367.
    2. Walumbwa, Fred O. & Hartnell, Chad A. & Misati, Everlyne, 2017. "Does ethical leadership enhance group learning behavior? Examining the mediating influence of group ethical conduct, justice climate, and peer justice," Journal of Business Research, Elsevier, vol. 72(C), pages 14-23.
    3. Brown, James R. & Cobb, Anthony T. & Lusch, Robert F., 2006. "The roles played by interorganizational contracts and justice in marketing channel relationships," Journal of Business Research, Elsevier, vol. 59(2), pages 166-175, February.
    4. Jia, Fang & Wei, Liyuan & Jiang, Ling & Hu, Zuohao & Yang, Zhilin, 2021. "Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness," Journal of Business Research, Elsevier, vol. 131(C), pages 69-80.
    5. Stephen L. Vargo & Kaisa Koskela-Huotari, 2020. "Advancing conceptual-only articles in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 1-5, June.
    6. Nguyen, Bang & Klaus, Philipp “Philâ€, 2013. "Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 311-324.
    7. Sparks, Beverley A. & McColl-Kennedy, Janet R., 2001. "Justice strategy options for increased customer satisfaction in a services recovery setting," Journal of Business Research, Elsevier, vol. 54(3), pages 209-218, December.
    8. Ingwer Borg & Guido Hertel & Stefan Krumm & Wolfgang Bilsky, 2019. "Work Values and Facet Theory: From Intercorrelations to Individuals," International Studies of Management & Organization, Taylor & Francis Journals, vol. 49(3), pages 283-302, July.
    9. Yilmaz, Cengiz & Sezen, Bulent & Kabadayi, Ebru Tumer, 2004. "Supplier fairness as a mediating factor in the supplier performance-reseller satisfaction relationship," Journal of Business Research, Elsevier, vol. 57(8), pages 854-863, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Duffy, Rachel & Fearne, Andrew & Hornibrook, Sue & Hutchinson, Karise & Reid, Andrea, 2013. "Engaging suppliers in CRM: The role of justice in buyer–supplier relationships," International Journal of Information Management, Elsevier, vol. 33(1), pages 20-27.
    2. Thorpe, Jodie, 2018. "Procedural Justice in Value Chains Through Public–private Partnerships," World Development, Elsevier, vol. 103(C), pages 162-175.
    3. Kashyap, Vishal & Sivadas, Eugene, 2012. "An exploratory examination of shared values in channel relationships," Journal of Business Research, Elsevier, vol. 65(5), pages 586-593.
    4. Shaikh, Ateeque, 2016. "Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 28-35.
    5. Mohammad Alghababsheh & David Gallear & Mushfiqur Rahman, 2020. "Balancing the Scales of Justice: Do Perceptions of Buyers’ Justice Drive Suppliers’ Social Performance?," Journal of Business Ethics, Springer, vol. 163(1), pages 125-150, April.
    6. Kang, Bohyeon & Jindal, Rupinder P., 2015. "Opportunism in buyer–seller relationships: Some unexplored antecedents," Journal of Business Research, Elsevier, vol. 68(3), pages 735-742.
    7. Huo, Baofeng & Wang, Zhiqiang & Tian, Yu, 2016. "The impact of justice on collaborative and opportunistic behaviors in supply chain relationships," International Journal of Production Economics, Elsevier, vol. 177(C), pages 12-23.
    8. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
    9. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    10. Huang, Wen-Hsien & Shen, George C. & Liang, Che-Ling, 2019. "The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 105-112.
    11. Nobuyuki Fukawa & Sunil Erevelles, 2014. "Perceived Reasonableness and Morals in Service Encounters," Journal of Business Ethics, Springer, vol. 125(3), pages 381-400, December.
    12. Leo, Cheryl & Russell-Bennett, Rebekah, 2014. "Developing a multidimensional scale of customer-oriented deviance (COD)," Journal of Business Research, Elsevier, vol. 67(6), pages 1218-1225.
    13. Chenghao Men & Patrick S. W. Fong & Weiwei Huo & Jing Zhong & Ruiqian Jia & Jinlian Luo, 2020. "Ethical Leadership and Knowledge Hiding: A Moderated Mediation Model of Psychological Safety and Mastery Climate," Journal of Business Ethics, Springer, vol. 166(3), pages 461-472, October.
    14. Schaefers, Tobias & Leban, Marina & Vogt, Florian, 2022. "On-demand features: Consumer reactions to tangibility and pricing structure," Journal of Business Research, Elsevier, vol. 139(C), pages 751-761.
    15. Muhammad Arshad & Ghulam Abid & Francoise Venezia Contreras Torres, 2021. "Impact of prosocial motivation on organizational citizenship behavior: the mediating role of ethical leadership and leader–member exchange," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(1), pages 133-150, February.
    16. Houston, Lawrence & Grandey, Alicia A. & Sawyer, Katina, 2018. "Who cares if “service with a smile” is authentic? An expectancy-based model of customer race and differential service reactions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 144(C), pages 85-96.
    17. Subhra Pattnaik & Santosh Kumar Tripathy, 2019. "The Journey of Justice: Recounting Milestones over the Past Six Decades," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 58-85, February.
    18. Vikas Gautam, 2011. "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 74-85.
    19. Sadaf Iqbal & Tahir Farid & Jianhong Ma & Amira Khattak & Mohammad Nurunnabi, 2018. "The Impact of Authentic Leadership on Organizational Citizenship Behaviours and the Mediating Role of Corporate Social Responsibility in the Banking Sector of Pakistan," Sustainability, MDPI, vol. 10(7), pages 1-11, June.
    20. Mittal, Divya & Agrawal, Shiv Ratan, 2016. "Price transparency reflects assurance and reliability," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 43-51.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000681. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.