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The emerging world of digital exploration services

Author

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  • Brock, Juergen Kai-Uwe
  • Kohli, Ajay K.

Abstract

This research draws on two global surveys of customers of IT services to identify an emerging IT space we call “Digital Exploration” services. In contrast with Traditional IT services and cloud-based Digital Exploitation services, Digital Exploration services involve conceiving and implementing new business strategies and processes using new digital technologies (e.g., blockchain, augmented reality, deep learning, IoT). In a follow-on study involving depth interviews with IT customers, the research identifies several factors critical to successful Digital Exploration. These include customer selectivity, close collaboration between IT providers and customers, strategic and systemic thinking, an open innovation approach, and use of performance directionality (versus precise KPIs). In addition, the depth interviews help identify specific changes needed in the mindsets and behaviors of business unit leaders and various functions in IT providers and customers for the promise of Digital Exploration services to be realized.

Suggested Citation

  • Brock, Juergen Kai-Uwe & Kohli, Ajay K., 2023. "The emerging world of digital exploration services," Journal of Business Research, Elsevier, vol. 155(PA).
    • Handle: RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322008992
    DOI: 10.1016/j.jbusres.2022.113434
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    References listed on IDEAS

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    1. E. Burton Swanson, 1994. "Information Systems Innovation Among Organizations," Management Science, INFORMS, vol. 40(9), pages 1069-1092, September.
    2. Judith B. Kamm & Jeffrey C. Shuman & John A. Seeger & Aaron J. Nurick, 1990. "Entrepreneurial Teams in New Venture Creation: A Research Agenda," Entrepreneurship Theory and Practice, , vol. 14(4), pages 7-17, July.
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    Cited by:

    1. Du, Kunhai & Zhao, Qicheng & Yin, Yugang & Zhang, Tiancheng, 2024. "Marketing executives and corporate performance: From the perspective of marketing digitalization," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 631-644.
    2. Chen, Ting & Xiong, Yu, 2024. "Product positioning of low-carbon products based on blockchain-enabled product communities," Technovation, Elsevier, vol. 132(C).

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