IDEAS home Printed from https://ideas.repec.org/a/eee/reveco/v93y2024ipap631-644.html
   My bibliography  Save this article

Marketing executives and corporate performance: From the perspective of marketing digitalization

Author

Listed:
  • Du, Kunhai
  • Zhao, Qicheng
  • Yin, Yugang
  • Zhang, Tiancheng

Abstract

This paper examines the impact of marketing executives on firm performance using the sample of China listed firms. The empirical study shows that marketing executives have a significant positive effect on firm performance, and explains the mechanism of the effect from the perspective of digital marketing and marketing performance. It is further found that the marketing executives has a more significant effect on corporate performance in firms with higher executive power, executive experience, and non-state. Finally, based on the “myopic marketing theory”, this paper investigates the long-term impact of executives’ marketing backgrounds and finds that marketing executives do not have a significant impact on the long-term value and innovation level of the company.

Suggested Citation

  • Du, Kunhai & Zhao, Qicheng & Yin, Yugang & Zhang, Tiancheng, 2024. "Marketing executives and corporate performance: From the perspective of marketing digitalization," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 631-644.
    • Handle: RePEc:eee:reveco:v:93:y:2024:i:pa:p:631-644
    DOI: 10.1016/j.iref.2024.03.028
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1059056024001928
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.iref.2024.03.028?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vincent L. Barker , III & George C. Mueller, 2002. "CEO Characteristics and Firm R&D Spending," Management Science, INFORMS, vol. 48(6), pages 782-801, June.
    2. Sun, Rui & Zou, Ganna, 2021. "Political connection, CEO gender, and firm performance," Journal of Corporate Finance, Elsevier, vol. 71(C).
    3. Ma, Mingze, 2022. "Gendered performance evaluation in CEO turnover," Journal of Corporate Finance, Elsevier, vol. 77(C).
    4. Zhang, Teng & Ouyang, Puman, 2018. "Is RMB appreciation a nightmare for the Chinese firms? An analysis on firm profitability and exchange rate," International Review of Economics & Finance, Elsevier, vol. 54(C), pages 27-43.
    5. Cronqvist, Henrik & Yu, Frank, 2017. "Shaped by their daughters: Executives, female socialization, and corporate social responsibility," Journal of Financial Economics, Elsevier, vol. 126(3), pages 543-562.
    6. Ou, Ling & Zhang, Zhibin & Li, Renyu & Chen, Zhuo, 2023. "Economic policy uncertainty and business performance: The moderating role of service transformation," International Review of Economics & Finance, Elsevier, vol. 88(C), pages 531-546.
    7. Gounopoulos, Dimitrios & Mazouz, Khelifa & Wood, Geoffrey, 2021. "The consequences of political donations for IPO premium and performance," Journal of Corporate Finance, Elsevier, vol. 67(C).
    8. Custódio, Cláudia & Ferreira, Miguel A. & Matos, Pedro, 2013. "Generalists versus specialists: Lifetime work experience and chief executive officer pay," Journal of Financial Economics, Elsevier, vol. 108(2), pages 471-492.
    9. Gopalan, Radhakrishnan & Gormley, Todd A. & Kalda, Ankit, 2021. "It’s not so bad: Director bankruptcy experience and corporate risk-taking," Journal of Financial Economics, Elsevier, vol. 142(1), pages 261-292.
    10. Avelar, Sónia & Borges-Tiago, Teresa & Almeida, António & Tiago, Flávio, 2024. "Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs," Journal of Business Research, Elsevier, vol. 170(C).
    11. Francis, Bill & Hasan, Iftekhar & Mani, Sureshbabu & Ye, Pengfei, 2016. "Relative peer quality and firm performance," Bank of Finland Research Discussion Papers 6/2016, Bank of Finland.
    12. Gu, Leilei, 2023. "Executives’ financial experience and myopic marketing management: A myopic loss-aversion perspective," Journal of Business Research, Elsevier, vol. 157(C).
    13. Saboo, Alok R. & Kumar, V. & Ramani, Girish, 2016. "Evaluating the impact of social media activities on human brand sales," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 524-541.
    14. Wen, Wen & Ke, Yun & Zhao, Tingyu & Zhang, Mengjiao, 2023. "Managerial foreign experience and outward foreign direct investment: Evidence from China," International Review of Economics & Finance, Elsevier, vol. 88(C), pages 650-669.
    15. Xue, Fei & Wang, Xin & Xie, Yan & Zhang, Weihua, 2022. "Does CEO's early life experience affect corporate bond yield spread? Evidence from China's great famine," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 1012-1024.
    16. Bena, Jan & Ortiz-Molina, Hernán & Simintzi, Elena, 2022. "Shielding firm value: Employment protection and process innovation," Journal of Financial Economics, Elsevier, vol. 146(2), pages 637-664.
    17. Sheikh, Shahbaz, 2022. "CEO power and the likelihood of paying dividends: Effect of profitability and cash flow volatility," Journal of Corporate Finance, Elsevier, vol. 73(C).
    18. Bennett, Benjamin & Bettis, J. Carr & Gopalan, Radhakrishnan & Milbourn, Todd, 2017. "Compensation goals and firm performance," Journal of Financial Economics, Elsevier, vol. 124(2), pages 307-330.
    19. repec:zbw:bofrdp:2016_006 is not listed on IDEAS
    20. Tabares, Sabrina & Parida, Vinit & Visnjic, Ivanka, 2023. "Revenue models for digital services in the railway industry: A framework for choosing the right revenue model," Journal of Business Research, Elsevier, vol. 165(C).
    21. Turk Ariss, Rima, 2010. "On the implications of market power in banking: Evidence from developing countries," Journal of Banking & Finance, Elsevier, vol. 34(4), pages 765-775, April.
    22. Brock, Juergen Kai-Uwe & Kohli, Ajay K., 2023. "The emerging world of digital exploration services," Journal of Business Research, Elsevier, vol. 155(PA).
    23. Allen, Franklin & Gu, Xian & Li, C. Wei & Qian, Jun “QJ” & Qian, Yiming, 2023. "Implicit guarantees and the rise of shadow banking: The case of trust products," Journal of Financial Economics, Elsevier, vol. 149(2), pages 115-141.
    24. Li, Shengnan & Zheng, Xinya & Liao, Jing & Niu, Jianbo, 2024. "Low-carbon city pilot policy and corporate environmental performance: Evidence from a quasi-natural experiment," International Review of Economics & Finance, Elsevier, vol. 89(PA), pages 1248-1266.
    25. Cheng, Yiran & Zhou, Xiaorui & Li, Yongjian, 2023. "The effect of digital transformation on real economy enterprises’ total factor productivity," International Review of Economics & Finance, Elsevier, vol. 85(C), pages 488-501.
    26. Mishra, Chandra S., 2023. "Does managerial ability drive frequent acquisitions? The role of strategic agency, firm innovativeness, and environmental uncertainty," International Review of Economics & Finance, Elsevier, vol. 88(C), pages 861-873.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liang, Shangkun & Niu, Yuhao & Xin, Fu & Jiang, Lixian, 2024. "CEO foreign experience and corporate financial investment," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 929-946.
    2. Amore, Mario Daniele & Bennedsen, Morten & Larsen, Birthe & Rosenbaum, Philip, 2019. "CEO education and corporate environmental footprint," Journal of Environmental Economics and Management, Elsevier, vol. 94(C), pages 254-273.
    3. Guoli Chen & Sterling Huang & Philipp Meyer‐Doyle & Denisa Mindruta, 2021. "Generalist versus specialist CEOs and acquisitions: Two‐sided matching and the impact of CEO characteristics on firm outcomes," Strategic Management Journal, Wiley Blackwell, vol. 42(6), pages 1184-1214, June.
    4. King, Timothy & Srivastav, Abhishek & Williams, Jonathan, 2016. "What's in an education? Implications of CEO education for bank performance," Journal of Corporate Finance, Elsevier, vol. 37(C), pages 287-308.
    5. Byun, SeongK. & Fuller, Kathleen & Lin, Zhilu, 2021. "The costs and benefits associated with inventor CEOs," Journal of Corporate Finance, Elsevier, vol. 71(C).
    6. Chen, Shu & Ying, Sammy Xiaoyan & Wu, Huiying & You, Jiaxing, 2021. "Carrying on the family's legacy: Male heirs and firm innovation," Journal of Corporate Finance, Elsevier, vol. 69(C).
    7. Pham, Mia Hang & Merkoulova, Yulia & Veld, Chris, 2024. "Award-winning CEOs and corporate innovation," Journal of Banking & Finance, Elsevier, vol. 159(C).
    8. Liu, Guangqiang & Xie, Ziqin & Li, Ming, 2023. "Does economics and management education make managers more cautious? Evidence from R&D of Chinese listed firms," Research in International Business and Finance, Elsevier, vol. 64(C).
    9. Jie Chen & Xicheng Liu & Wei Song, 2018. "CEO general managerial skills and corporate social responsibility," Working Papers 2018-16, Swansea University, School of Management.
    10. Panagiotis Karavitis & Pantelis Kazakis & Tianyue Xu, 2022. "CFO Working Experience and Tax Avoidance," Working Papers 2022_14, Business School - Economics, University of Glasgow.
    11. Chen, Jie & Lasfer, Meziane & Song, Wei & Zhou, Si, 2021. "Recession managers and mutual fund performance," Journal of Corporate Finance, Elsevier, vol. 69(C).
    12. Dimitrios Gounopoulos & Georgios Loukopoulos & Panagiotis Loukopoulos, 2021. "CEO education and the ability to raise capital," Corporate Governance: An International Review, Wiley Blackwell, vol. 29(1), pages 67-99, January.
    13. Xu, Xixiong & Lin, Cuiliang & Wang, Maochuan, 2024. "Does parenting daughters increase corporate cash dividends? Evidence from Chinese family firms," Journal of Behavioral and Experimental Finance, Elsevier, vol. 41(C).
    14. Alderman, Jillian & Forsyth, Joetta & Griffy-Brown, Charla & Walton, Richard C., 2022. "The benefits of hiring a STEM CEO: Decision making under innovation and real options," Technology in Society, Elsevier, vol. 71(C).
    15. Kallias, Antonios & Kallias, Konstantinos & Tsalkamas, Ioannis & Zhang, Song, 2023. "One size does not fit all: The conditional role of CEO education on IPO performance," Journal of Business Research, Elsevier, vol. 157(C).
    16. Hegde, Shantaram P. & Mishra, Dev R., 2019. "Married CEOs and corporate social responsibility," Journal of Corporate Finance, Elsevier, vol. 58(C), pages 226-246.
    17. Peter Iliev & Lukas Roth, 2023. "Director Expertise and Corporate Sustainability," Review of Finance, European Finance Association, vol. 27(6), pages 2085-2123.
    18. Qian, Kun & Liang, Xinyv & Liu, Xiaofeng, 2023. "Managerial ability, managerial risk taking and innovation performance," Finance Research Letters, Elsevier, vol. 57(C).
    19. Xu, Jing & Li, Haizheng, 2023. "Managerial human capital and corporate R&D investment," Journal of Economic Behavior & Organization, Elsevier, vol. 213(C), pages 151-171.
    20. Chen, Jie & Liu, Xicheng & Song, Wei & Zhou, Si, 2020. "General managerial skills and corporate social responsibility," Journal of Empirical Finance, Elsevier, vol. 55(C), pages 43-59.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:reveco:v:93:y:2024:i:pa:p:631-644. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/620165 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.