Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics
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DOI: 10.1016/j.jbusres.2022.08.052
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Cited by:
- Chen, Jiawen & Liu, Linlin, 2023. "Social media usage and entrepreneurial investment: An information-based view," Journal of Business Research, Elsevier, vol. 155(PB).
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Keywords
Social media advertising; Facebook advertising; Ad content; Advertising for new products; Advertising elasticity and duration; Display ads;All these keywords.
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