IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v149y2022icp690-699.html
   My bibliography  Save this article

Psychological determinants of non-attendees’ resistance toward performing arts

Author

Listed:
  • Yi, Jisu
  • Lee, Youseok
  • Suh, Jungmin
  • Kim, Sang-Hoon

Abstract

Although enlarging the audience base for the performing arts is necessary, little effort has been made to understand non-attendees in this industry. The current study focuses on non-attendees and aims to answer the following questions: (1) Why are non-attendees reluctant to attend the performing arts? (2) Whom, among them, should be targeted to be converted into attendees? To understand the reasons for non-attendance, we examined psychological factors (i.e., usage, risk and image barriers, and self-image congruence) as determinants of resistance. A survey of 672 non-attendees was conducted and a seemingly unrelated regression (SUR) analysis was applied to investigate the mechanism by which psychological factors formulate resistance and attendance intention. We also conducted a clustering analysis to detect heterogeneous sub-groups among non-attendees and suggested a target segment with the highest market potential. The findings of this study provide insights for the performing arts industry to create communication strategies specifically for non-attendees.

Suggested Citation

  • Yi, Jisu & Lee, Youseok & Suh, Jungmin & Kim, Sang-Hoon, 2022. "Psychological determinants of non-attendees’ resistance toward performing arts," Journal of Business Research, Elsevier, vol. 149(C), pages 690-699.
    • Handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:690-699
    DOI: 10.1016/j.jbusres.2022.05.043
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296322004775
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2022.05.043?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jay Trivedi, 2020. "Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 30(2), pages 188-209, April.
    2. Singh-Manoux, Archana & Adler, Nancy E. & Marmot, Michael G., 2003. "Subjective social status: its determinants and its association with measures of ill-health in the Whitehall II study," Social Science & Medicine, Elsevier, vol. 56(6), pages 1321-1333, March.
    3. Juran Kim, 2020. "The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 30(3), pages 319-333, July.
    4. Wang, Jie & Ritchie, Brent W., 2012. "Understanding accommodation managers’ crisis planning intention: An application of the theory of planned behaviour," Tourism Management, Elsevier, vol. 33(5), pages 1057-1067.
    5. Wei-Jen Wen & Tsung-Chi Cheng, 2013. "Performing arts attendance in Taiwan: who and how often?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(2), pages 309-325, May.
    6. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    7. Sirgy, M. Joseph, 1985. "Using self-congruity and ideal congruity to predict purchase motivation," Journal of Business Research, Elsevier, vol. 13(3), pages 195-206, June.
    8. Francesca Borgonovi, 2004. "Performing arts attendance: an economic approach," Applied Economics, Taylor & Francis Journals, vol. 36(17), pages 1871-1885.
    9. Gladys Stephen & Daniel Inbaraj & Anbuudayasankar S. P. & Poongkundran T., 2021. "Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in movies," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 31(4), pages 487-510, October.
    10. Chen, Peng-Ting & Kuo, Shu-Chen, 2017. "Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 55-69.
    11. Kuisma, Tuire & Laukkanen, Tommi & Hiltunen, Mika, 2007. "Mapping the reasons for resistance to Internet banking: A means-end approach," International Journal of Information Management, Elsevier, vol. 27(2), pages 75-85.
    12. T. S. Breusch & A. R. Pagan, 1980. "The Lagrange Multiplier Test and its Applications to Model Specification in Econometrics," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 47(1), pages 239-253.
    13. Yi, Jisu & Lee, Youseok & Kim, Sang-Hoon, 2019. "Determinants of growth and decline in mobile game diffusion," Journal of Business Research, Elsevier, vol. 99(C), pages 363-372.
    14. Dayun Jeong & Eunju Ko, 2021. "The influence of consumers’ self-concept and perceived value on sustainable fashion," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 31(4), pages 511-525, October.
    15. Nusser Raajpoot & Arun Sharma, 2021. "The function of innovation culture in the success of new services," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 31(3), pages 392-414, July.
    16. Andreasen, Alan R & Belk, Russell W, 1980. "Predictors of Attendance at the Performing Arts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 112-120, Se.
    17. Jahanmir, Sara F. & Cavadas, Joana, 2018. "Factors affecting late adoption of digital innovations," Journal of Business Research, Elsevier, vol. 88(C), pages 337-343.
    18. Laukkanen, Tommi, 2016. "Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking," Journal of Business Research, Elsevier, vol. 69(7), pages 2432-2439.
    19. Hosany, Sameer & Martin, Drew, 2012. "Self-image congruence in consumer behavior," Journal of Business Research, Elsevier, vol. 65(5), pages 685-691.
    20. Heidenreich, Sven & Kraemer, Tobias & Handrich, Matthias, 2016. "Satisfied and unwilling: Exploring cognitive and situational resistance to innovations," Journal of Business Research, Elsevier, vol. 69(7), pages 2440-2447.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huang, Dan & Jin, Xin & Coghlan, Alexandra, 2021. "Advances in consumer innovation resistance research: A review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    2. Zied Mani & Inès Chouk, 2018. "Consumer Resistance to Innovation in Services," Post-Print hal-03700875, HAL.
    3. Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep, 2020. "Consumers’ resistance to digital innovations: A systematic review and framework development," Australasian marketing journal, Elsevier, vol. 28(4), pages 286-299.
    4. Boeuf, Benjamin, 2019. "The impact of mortality anxiety on attitude toward product innovation," Journal of Business Research, Elsevier, vol. 104(C), pages 44-60.
    5. Heidenreich, Sven & Killmer, Jan F. & Millemann, Jan A., 2022. "If at first you don't adopt - Investigating determinants of new product leapfrogging behavior," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    6. Chaouali, Walid & Souiden, Nizar, 2019. "The role of cognitive age in explaining mobile banking resistance among elderly people," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 342-350.
    7. Elodie Attié & Lars Meyer-Waarden, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Post-Print hal-04065165, HAL.
    8. Jacques Nel & Christo Boshoff, 2023. "Unraveling the link between status quo satisfaction and the rejection of digital-only banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 189-207, March.
    9. Giacomo Migliore & Ralf Wagner & Felipe Schneider Cechella & Francisco Liébana-Cabanillas, 2022. "Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory," Information Systems Frontiers, Springer, vol. 24(6), pages 2099-2122, December.
    10. Zied Mani & Inès Chouk, 2018. "Les objets connectés dans la banque : quelles implications sur les comportements des consommateurs ?," Working Papers halshs-01678793, HAL.
    11. Faten Baklouti & Fayçal Boukamcha, 2024. "Consumer resistance to internet banking services: implications for the innovation resistance theory," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 364-376, June.
    12. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    13. Sven Heidenreich & Katrin Talke, 2020. "Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 279-298, December.
    14. Malodia, Suresh & Kaur, Puneet & Ractham, Peter & Sakashita, Mototaka & Dhir, Amandeep, 2022. "Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory," Journal of Business Research, Elsevier, vol. 146(C), pages 605-618.
    15. Ye Sang & Heeseung Yu & Eunkyoung Han, 2022. "Understanding the Barriers to Consumer Purchasing of Zero-Waste Products," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    16. Sara Suarez-Fernandez & Juan Prieto-Rodriguez & Maria Jose Perez-Villadoniga, 2020. "The changing role of education as we move from popular to highbrow culture," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(2), pages 189-212, June.
    17. Rieple, Alison & Snijders, Sylvia, 2018. "The role of emotions in the choice to adopt, or resist, innovations by Irish dairy farmers," Journal of Business Research, Elsevier, vol. 85(C), pages 23-31.
    18. Geng Chen & Pei Tang, 2021. "Similar but special: an econometric analysis of live performing arts attendance in mainland China," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(3), pages 459-490, September.
    19. Chakraborty, Debarun & Singu, Hari Babu & Patre, Smruti, 2022. "Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    20. Qingyu Zhang & Salman Khan & Safeer Ullah Khan & Ikram Ullah Khan & Shafaqat Mehmood, 2024. "Tourist Motivations to Adopt Sustainable Smart Hospitality: An Innovation Resistance Theory Perspective," Sustainability, MDPI, vol. 16(13), pages 1-17, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:690-699. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.