A narrative approach for overcoming the message credibility problem in green advertising
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DOI: 10.1016/j.jbusres.2022.04.024
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- Zhengkai Wang & Debing Ni & Kaiming Zheng, 2022. "The Role of False-Claims Ban Regulation in Greenwashing of Firms with Imprecise Greenness Information," Sustainability, MDPI, vol. 14(20), pages 1-25, October.
- Jin Sun & Chen Chen & Junmei Lan, 2022. "Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
- Jialing Lin & Yubo Huang & Mengyao Li, 2023. "Enhancing Green Purchase Intentions: The Effects of Product Transformation Salience and Consumer Traceability Knowledge," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
- Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
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Keywords
Green advertising; Narrative advertising; Message credibility; Message sidedness; Message specificity;All these keywords.
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