Using social marketing to enhance hotel reuse programs
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- Pracejus, John W. & Olsen, G. Douglas, 2004. "The role of brand/cause fit in the effectiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 57(6), pages 635-640, June.
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- Ahmet Tuz & Begum Sertyesilisik, 2020. "Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 187-203.
- Idahosa, Love Odion & Akotey, Joseph Oscar, 2021. "A social constructionist approach to managing HVAC energy consumption using social norms – A randomised field experiment," Energy Policy, Elsevier, vol. 154(C).
- Marco Antonio Cruz-Morato & Josefa García-Mestanza & Carmen Dueñas-Zambrana, 2021. "Special Employment Centres, Time Factor and Sustainable Human Resources Management in Spanish Hotel Industry: Can Corporate Social Marketing Improve the Labour Situation of People with Disabilities?," Sustainability, MDPI, vol. 13(19), pages 1-24, September.
- María M. Serrano-Baena & Paula Triviño-Tarradas & Carlos Ruiz-Díaz & Rafael E. Hidalgo Fernández, 2020. "Implications of BREEAM Sustainability Assessment on the Design of Hotels," Sustainability, MDPI, vol. 12(16), pages 1-13, August.
- Aise Kim & Ki Pyung Kim & Tan Hai Dang Nguyen, 2021. "The Green Accommodation Management Practices: The Role of Environmentally Responsible Tourist Markets in Understanding Tourists’ Pro-Environmental Behaviour," Sustainability, MDPI, vol. 13(4), pages 1-23, February.
- Stoeckl, Verena E. & Luedicke, Marius K., 2015. "Doing well while doing good? An integrative review of marketing criticism and response," Journal of Business Research, Elsevier, vol. 68(12), pages 2452-2463.
- Sirk Tanja, 2017. "In Tourism Industry We Talk About Sustainable Development, But We Evaluate Profits and Growth," Acta Economica Et Turistica, Sciendo, vol. 3(1), pages 79-85, June.
- Sakshi & Shashi & Roberto Cerchione & Harbhajan Bansal, 2020. "Measuring the impact of sustainability policy and practices in tourism and hospitality industry," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1109-1126, March.
- Aristeidis Theotokis & Emmanouela Manganari, 2015. "The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt," Journal of Business Ethics, Springer, vol. 131(2), pages 423-437, October.
- Lee, Won Seok & Tang, Ruohan & Moon, Joonho & Song, Myungkeun, 2022. "The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines," Journal of Air Transport Management, Elsevier, vol. 102(C).
- Maria-Ana Georgescu & Emilia Herman, 2020. "Are Young People Ready to Have a Pro-Environmental Sustainable Behaviour as Tourists? An Investigation of Towel Reuse Intention," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
- Dimara, Efthalia & Manganari, Emmanouela & Skuras, Dimitris, 2017. "Don't change my towels please: Factors influencing participation in towel reuse programs," Tourism Management, Elsevier, vol. 59(C), pages 425-437.
- Carlos Rodríguez & Marta Jacob & Carmen Florido, 2020. "Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination," IJERPH, MDPI, vol. 17(24), pages 1-28, December.
- Mbaye Fall Diallo & Norchène Ben Dahmane Mouelhi & Mahesh Gadekar & Marie Schill, 2021. "CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?," Journal of Business Ethics, Springer, vol. 169(2), pages 241-260, March.
- Dolores Tirado & William Nilsson & Bartolomé Deyà-Tortella & Celso García, 2019. "Implementation of Water-Saving Measures in Hotels in Mallorca," Sustainability, MDPI, vol. 11(23), pages 1-13, December.
- Marin-Pantelescu Andreea, 2018. "Improving Hotel Services in Romania Using Marketing Campaigns," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 56-68, December.
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Keywords
Social marketing Hotel reuse campaigns Corporate social responsibility Environmental programs Social proof CSR;Statistics
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