IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v131y2021icp664-672.html
   My bibliography  Save this article

Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains

Author

Listed:
  • Golob, Urša
  • Podnar, Klement

Abstract

In recent years, corporate social responsibility (CSR) has become an important aspect of corporate marketing that underpins an organisation’s social connectedness and responsiveness. This study focused on how perceived internal CSR affects employees’ life satisfaction and the role of mediating variables, such as job satisfaction and corporate identification. The results indicate that perceived internal CSR has an indirect effect on life satisfaction through its effects on job satisfaction. It also affects job satisfaction via organisational identification. Accordingly, CSR activities have a particularly important role in employees’ lives at work and beyond, pointing to the potential of (ethical) corporate marketing to expand its influence beyond employees’ work lives.

Suggested Citation

  • Golob, Urša & Podnar, Klement, 2021. "Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains," Journal of Business Research, Elsevier, vol. 131(C), pages 664-672.
    • Handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:664-672
    DOI: 10.1016/j.jbusres.2021.01.048
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296321000552
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2021.01.048?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Landers, Richard N. & Behrend, Tara S., 2015. "An Inconvenient Truth: Arbitrary Distinctions Between Organizational, Mechanical Turk, and Other Convenience Samples," Industrial and Organizational Psychology, Cambridge University Press, vol. 8(2), pages 142-164, June.
    2. Hans De Geer & Tommy Borglund & Magnus Frostenson, 2009. "Reconciling CSR with the Role of the Corporation in Welfare States: The Problematic Swedish Example," Journal of Business Ethics, Springer, vol. 89(3), pages 269-283, November.
    3. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Journal of Business Ethics, Springer, vol. 125(4), pages 563-580, December.
    4. Singhapakdi, Anusorn & Lee, Dong-Jin & Sirgy, M. Joseph & Senasu, Kalayanee, 2015. "The impact of incongruity between an organization's CSR orientation and its employees' CSR orientation on employees' quality of work life," Journal of Business Research, Elsevier, vol. 68(1), pages 60-66.
    5. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    6. Sean Valentine & Gary Fleischman, 2008. "Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction," Journal of Business Ethics, Springer, vol. 77(2), pages 159-172, January.
    7. John Balmer & Shaun Powell & Stephen Greyser, 2011. "Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded," Journal of Business Ethics, Springer, vol. 102(1), pages 1-14, August.
    8. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print halshs-01365817, HAL.
    9. Rupp, Deborah E. & Skarlicki, Daniel & Shao, Ruodan, 2013. "The Psychology of Corporate Social Responsibility and Humanitarian Work: A Person-Centric Perspective," Industrial and Organizational Psychology, Cambridge University Press, vol. 6(4), pages 361-368, December.
    10. Nicolas Loewe & Mehdi Bagherzadeh & Luis Araya-Castillo & Claudio Thieme & Joan Batista-Foguet, 2014. "Life Domain Satisfactions as Predictors of Overall Life Satisfaction Among Workers: Evidence from Chile," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 118(1), pages 71-86, August.
    11. Pavlos Vlachos & Nikolaos Panagopoulos & Adam Rapp, 2013. "Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership," Journal of Business Ethics, Springer, vol. 118(3), pages 577-588, December.
    12. Ante Glavas & Lindsey Godwin, 2013. "Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification," Journal of Business Ethics, Springer, vol. 114(1), pages 15-27, April.
    13. Sonja Drobnič & Barbara Beham & Patrick Präg, 2010. "Good Job, Good Life? Working Conditions and Quality of Life in Europe," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 99(2), pages 205-225, November.
    14. Shuili Du & C. B. Bhattacharya & Sankar Sen, 2011. "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier," Management Science, INFORMS, vol. 57(9), pages 1528-1545, March.
    15. Assâad El Akremi & Jean-Pascal Gond & Valérie Swaen & Kenneth de Roeck & Jacques Igalens, 2018. "How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale," Post-Print halshs-01520959, HAL.
    16. Duygu Turker, 2009. "Measuring Corporate Social Responsibility: A Scale Development Study," Journal of Business Ethics, Springer, vol. 85(4), pages 411-427, April.
    17. David A. Jones & Alexander Newman & Ruodan Shao & Fang Lee Cooke, 2019. "Advances in Employee-Focused Micro-Level Research on Corporate Social Responsibility: Situating New Contributions Within the Current State of the Literature," Journal of Business Ethics, Springer, vol. 157(2), pages 293-302, June.
    18. Jean-Pascal Gond & Assâad El Akremi & Valérie Swaen & Nishat Babu, 2017. "The psychological microfoundations of corporate social responsibility: A person-centric systematic review," Post-Print halshs-01698534, HAL.
    19. Deborah E. Rupp & Ruodan Shao & Daniel P. Skarlicki & E. Layne Paddock & Tae-Yeol Kim & Thierry Nadisic, 2018. "Corporate Social Responsibility and Employee Engagement : The Moderating Role of CSR-Specific Relative Autonomy and Individualism," Post-Print hal-02312131, HAL.
    20. Alexander Newman & Ingrid Nielsen & Russell Smyth & Angus Hooke, 2015. "Examining the Relationship Between Workplace Support and Life Satisfaction: The Mediating Role of Job Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 120(3), pages 769-781, February.
    21. Omer Farooq & Marielle Payaud & Dwight Merunka & Pierre Valette-Florence, 2014. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print hal-01822315, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara, 2023. "Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Tong Sheng & Bingquan Fang & Xiaoqian Lu & Xingheng Shi & Chaohai Shen & Xiaolan Zhou, 2022. "The Relationship between Corporate Social Responsibility, Global Investment, and Equity Incentives," Sustainability, MDPI, vol. 14(23), pages 1-27, December.
    3. Marc Ohana & Ghulam Murtaza & Inam ul Haq & Esraa Al-Shatti & Zhang Chi, 2024. "Why and When can CSR toward Employees Lead to Cyberloafing? The Role of Workplace Boredom and Moral Disengagement," Journal of Business Ethics, Springer, vol. 189(1), pages 133-148, January.
    4. Paula Anzola-Román & Teresa Garcia-Marco & Ferdaous Zouaghi, 2024. "The Influence of CSR Orientation on Innovative Performance: Is the Effect Conditioned to the Implementation of Organizational Practices?," Journal of Business Ethics, Springer, vol. 190(1), pages 261-278, February.
    5. Lianidou, Theano & Zhu, Di, 2023. "Corporate social purpose statements and employee perceptions about the CEO and the corporation: A large sample natural experiment," Journal of Business Research, Elsevier, vol. 169(C).
    6. Yi-Ping Chang & Hsiu-Hua Hu & Chih-Ming Lin, 2021. "Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    7. Mourad Mansour & Mohammed Abdulrazzaq Alaghbari & Baligh Beshr & Basheer M. Al-Ghazali, 2023. "Perceived CSR on Career Satisfaction: A Moderated Mediation Model of Cultural Orientation (Collectivism and Masculinity) and Organisational Pride," Sustainability, MDPI, vol. 15(6), pages 1-20, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    2. Khadija Bouraoui & Sonia Bensemmane & Marc Ohana, 2020. "Corporate Social Responsibility and Employees’ Affective Commitment: A Moderated Mediation Study," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    3. Pasricha, Palvi & Nivedhitha, K.S. & Raghuvanshi, Juhi, 2023. "The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box," Journal of Business Research, Elsevier, vol. 161(C).
    4. Juan Wang & Zhe Zhang & Ming Jia, 2020. "Echoes of Corporate Social Responsibility: How and When Does CSR Influence Employees’ Promotive and Prohibitive Voices?," Journal of Business Ethics, Springer, vol. 167(2), pages 253-269, November.
    5. Hans Jaich, 2022. "Linking environmental management and employees' organizational identification: The mediating role of environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 305-315, March.
    6. Castaldo, Sandro & Ciacci, Andrea & Penco, Lara, 2023. "Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    7. David A. Jones & Alexander Newman & Ruodan Shao & Fang Lee Cooke, 2019. "Advances in Employee-Focused Micro-Level Research on Corporate Social Responsibility: Situating New Contributions Within the Current State of the Literature," Journal of Business Ethics, Springer, vol. 157(2), pages 293-302, June.
    8. Christoph Harrach & Sonja Geiger & Ulf Schrader, 2020. "Sustainability empowerment in the workplace: determinants and effects," Sustainability Nexus Forum, Springer, vol. 28(3), pages 93-107, December.
    9. Nick Lin-Hi & Xiaohan Gao-Urhahn & Torsten Biemann & Irmela F. Koch-Bayram, 2023. "Internal CSR and blue-collar workers’ attitudes and behaviors in China: a combination of a cross-sectional study and a field experiment," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 1185-1213, July.
    10. Zucheng Zhou & Ben Nanfeng Luo & Thomas Li‐Ping Tang, 2018. "Corporate Social Responsibility Excites ‘Exponential’ Positive Employee Engagement: The Matthew Effect in CSR and Sustainable Policy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 339-354, July.
    11. Kenneth De Roeck & Omer Farooq, 2018. "Corporate Social Responsibility and Ethical Leadership: Investigating Their Interactive Effect on Employees’ Socially Responsible Behaviors," Journal of Business Ethics, Springer, vol. 151(4), pages 923-939, September.
    12. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    13. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    14. Wójcik Piotr, 2018. "The business case for corporate social responsibility: A literature overview and integrative framework," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 121-148, March.
    15. Louise Tourigny & Jian Han & Vishwanath V. Baba & Polly Pan, 2019. "Ethical Leadership and Corporate Social Responsibility in China: A Multilevel Study of Their Effects on Trust and Organizational Citizenship Behavior," Journal of Business Ethics, Springer, vol. 158(2), pages 427-440, August.
    16. Bonnie Simpson & Jennifer L. Robertson & Katherine White, 2020. "How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal," Journal of Business Ethics, Springer, vol. 166(2), pages 331-350, October.
    17. Heung-Jun Jung & Mohammad Ali, 2017. "Corporate Social Responsibility, Organizational Justice and Positive Employee Attitudes: In the Context of Korean Employment Relations," Sustainability, MDPI, vol. 9(11), pages 1-24, October.
    18. Sarah Desiree Schaefer & Peggy Cunningham & Sandra Diehl & Ralf Terlutter, 2024. "Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2574-2587, May.
    19. Huy Quang Pham & Phuc Kien Vu, 2023. "Does Public Value Commitment Leadership and Corporate Social Responsibility Fuel Accountant’s Productivity During Covid-19 Pandemic and New Normal: A Case Study on Public Sector in Vietnam," Public Organization Review, Springer, vol. 23(2), pages 575-603, June.
    20. Deepak Subba & Sanjeev Kumar, 2018. "Employees’ responses to corporate social responsibility: a study among the employees of banking industry in India," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 301-312, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:664-672. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.