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Perceived design affordance of new products: Scale development and validation

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  • El Amri, Dhouha
  • Akrout, Houcine

Abstract

The present study aims to build and validate a measurement scale of perceived design affordance, particularly in the context of high-tech products, whose global spread is driven by fierce competition and constantly-evolving consumer expectations. Relying on cognitive and contextual conceptions, existing approaches have not tackled the functional/aesthetic and social/symbolic components of design affordance perception, or examined it from the consumer’s perspective. To build and validate the perceived design affordance scale, three surveys were conducted with consumers (N = 24; N = 96; N = 420).

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  • El Amri, Dhouha & Akrout, Houcine, 2020. "Perceived design affordance of new products: Scale development and validation," Journal of Business Research, Elsevier, vol. 121(C), pages 127-141.
    • Handle: RePEc:eee:jbrese:v:121:y:2020:i:c:p:127-141
    DOI: 10.1016/j.jbusres.2020.08.010
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