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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications

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  • Juran Kim
  • Ki Hoon Lee
  • Charles R. Taylor

Abstract

This study examines the effects of mobile direct experience on perceived interactivity, attitude toward smartphone applications, and purchase intention. Specifically, the study explains mobile direct experience and examines the relationships between direct experience and perceived interactivity, attitude toward smartphone applications, and purchase intention. Moreover, the study employs an experiment to examine key questions about the effects of direct experience among smartphone applications users. The results present the integrative framework of the roles of direct experience in the smartphone application context.

Suggested Citation

  • Juran Kim & Ki Hoon Lee & Charles R. Taylor, 2013. "Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 23(3), pages 282-296, June.
    • Handle: RePEc:taf:jgsmks:v:23:y:2013:i:3:p:282-296
    DOI: 10.1080/21639159.2013.788365
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    Cited by:

    1. Pino, Giovanni & Amatulli, Cesare & Nataraajan, Rajan & De Angelis, Matteo & Peluso, Alessandro M. & Guido, Gianluigi, 2020. "Product touch in the real and digital world: How do consumers react?," Journal of Business Research, Elsevier, vol. 112(C), pages 492-501.

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