The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor
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DOI: 10.1016/j.jbusres.2018.12.005
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References listed on IDEAS
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Cited by:
- Skandalis, Alexandros, 2023. "Transitional space and new forms of value co-creation in online brand communities," Journal of Business Research, Elsevier, vol. 155(PA).
- Canavan, Brendan & McCamley, Claire, 2021. "Negotiating authenticity: Three modernities," Annals of Tourism Research, Elsevier, vol. 88(C).
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Keywords
Postmodern; Post-postmodern; Consumer culture; Literature-in-marketing; Pop culture; Taylor Swift;All these keywords.
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