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Crowds and Value : Italian Directioners on Twitter

Author

Listed:
  • Adam Arvidsson

    (UNIMI - Università degli Studi di Milano = University of Milan)

  • Alessandro Caliandro

    (UNIMI - Università degli Studi di Milano = University of Milan)

  • Massimo Airoldi

    (UNIMI - Università degli Studi di Milano = University of Milan)

  • Stefania Barina

    (UNIMI - Università degli Studi di Milano = University of Milan)

Abstract

This paper addresses crowd-based dynamics of value creation in participatory culture. Based on a corpus of 114,931 tweets associated with One Direction and similar boy bands, we draw on recent theories of crowd-based organization in digital media as well as classical crowd theory to build a theoretical model of collective value creation. In our model, the achievement of value in the form of trending and individual microcelebrity is based on affectively driven processes of imitation, rather than on rational evaluation and deliberation. We contrast this model with established accounts of microcelebrity and draw out implications for theories of crowd-based organization in digital media and for theories of participatory culture and collaborative value creation in general.

Suggested Citation

  • Adam Arvidsson & Alessandro Caliandro & Massimo Airoldi & Stefania Barina, 2016. "Crowds and Value : Italian Directioners on Twitter," Post-Print hal-02312192, HAL.
    • Handle: RePEc:hal:journl:hal-02312192
    DOI: 10.1080/1369118X.2015.1064462
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    Citations

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    Cited by:

    1. Kai CHEN & Roxana STEGEREAN & Razvan Liviu NISTOR, 2018. "Value Creation And Value Added In Blockchain Technology," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 862-878, November.
    2. Canavan, Brendan & McCamley, Claire, 2020. "The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor," Journal of Business Research, Elsevier, vol. 107(C), pages 222-230.

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