Goal achievement, subsequent user effort and the moderating role of goal difficulty
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DOI: 10.1016/j.jbusres.2018.06.019
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- Lu, Shijie & Xie, Ying & Chen, Xingyu, 2023. "Immediate and enduring effects of digital badges on online content consumption and generation," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 146-163.
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Keywords
Goal setting theory; Recurring goals; Self-efficacy; Gamification; Badges; Goal difficulty;All these keywords.
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