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The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

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  • Osburg, Victoria-Sophie
  • Akhtar, Pervaiz
  • Yoganathan, Vignesh
  • McLeay, Fraser

Abstract

Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we develop and test a framework illustrating how different consumer values induce contrasting effects on consumers' willingness to choose ethical products through affecting consumer receptiveness to ethical product information.

Suggested Citation

  • Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
    • Handle: RePEc:eee:jbrese:v:104:y:2019:i:c:p:366-379
    DOI: 10.1016/j.jbusres.2019.07.022
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    Cited by:

    1. Qing Yang & Mengling Wu & Abdullah Al Mamun & Jingzu Gao & Muhammad Mehedi Masud, 2024. "Organic food production among Chinese urban botanists," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    2. Victoria-Sophie Osburg & Iain Davies & Vignesh Yoganathan & Fraser McLeay, 2021. "Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 169(2), pages 201-210, March.
    3. Kong, Hyun Min & Witmaier, Alexander & Ko, Eunju, 2021. "Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands," Journal of Business Research, Elsevier, vol. 131(C), pages 640-651.
    4. Nascimento, Jorge & Maria Correia Loureiro, Sandra, 2024. "Understanding the desire for green consumption: Norms, emotions, and attitudes," Journal of Business Research, Elsevier, vol. 178(C).
    5. María Alesanco-Llorente & Eva Reinares-Lara & Jorge Pelegrín-Borondo & Cristina Olarte-Pascual, 2023. "The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
    6. Victoria-Sophie Osburg & Vignesh Yoganathan & Fabian Bartsch & Mbaye Fall Diallo & Hongfei Liu, 2024. "How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets," Journal of Business Ethics, Springer, vol. 191(4), pages 713-738, May.
    7. Osburg, Victoria-Sophie & Yoganathan, Vignesh & McLeay, Fraser & Diallo, Mbaye Fall, 2022. "(In)compatibilities in sustainable luxury signals," Ecological Economics, Elsevier, vol. 196(C).
    8. Heidi Skeiseid & Lukasz Andrzej Derdowski & Åsa Helen Grahn & Håvard Hansen, 2019. "Motivating Sustainable Change in Tourism Behavior: The First- and Third-Person Effects of Hard and Soft Messages," Sustainability, MDPI, vol. 12(1), pages 1-13, December.

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