Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
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DOI: 10.1561/107.00000026
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Cited by:
- Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
- Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen, 2022. "Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 108-130, January.
- Wansink, Brian, 2017. "Healthy Profits: An Interdisciplinary Retail Framework that Increases the Sales of Healthy Foods," Journal of Retailing, Elsevier, vol. 93(1), pages 65-78.
- Jenny van Doorn & Peter C. Verhoef & Hans Risselada, 2020. "Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR," Sustainability, MDPI, vol. 12(9), pages 1-8, May.
- van Doorn, Jenny & Risselada, Hans & Verhoef, Peter C., 2021. "Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions," Journal of Business Research, Elsevier, vol. 137(C), pages 182-193.
- Riccardo Da Re & Sergio Pedini & Fabio Maria Santucci & Bianca Maria Torquati, 2020. "Reputation and Trust Within the Fair Trade Movement in Brazil," Journal of Developing Societies, , vol. 36(4), pages 439-452, December.
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Keywords
Sustainable consumption; Market segmentation; Values; Consideration of future consequences; Consumer health; Market segmentation; Consumer behavior; Branding and brand equity;All these keywords.
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