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Building global brands in the 21st century

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  • Craig, C. Samuel
  • Douglas, Susan P.

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  • Craig, C. Samuel & Douglas, Susan P., 2000. "Building global brands in the 21st century," Japan and the World Economy, Elsevier, vol. 12(3), pages 273-283, September.
    • Handle: RePEc:eee:japwor:v:12:y:2000:i:3:p:273-283
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    References listed on IDEAS

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    1. Barwise, Patrick & Robertson, Thomas, 1992. "Brand portfolios," European Management Journal, Elsevier, vol. 10(3), pages 277-285, September.
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    Cited by:

    1. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Flávio Rodrigues & Victoria Souza & João Leitão, 2011. "Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 3(4), pages 435-455.

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