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Attitudes of ageing passengers to air travel since the coronavirus pandemic

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  • Graham, Anne
  • Kremarik, Frances
  • Kruse, Willy

Abstract

The coronavirus pandemic has had a devastating impact on the demand for air transport. One passenger segment that has received relatively little attention is ageing passengers (defined as aged 65+), in spite of the fact that this group has been disproportionately affected by COVID-19, and in recent years has been viewed as a potential growth market. Therefore, the aim of this brief paper is to analyse the attitudes of ageing passengers by assessing air travel plans in the next 12 months, examining the factors influencing future flying decisions, and investigating the impact of the coronavirus pandemic on perceived risks and experiences associated with flying. The findings show that over 60% of ageing passengers are planning to travel by air in the next 12 months, although the nature of their trips may change. Factors such as flexible ticket booking and quarantine rules do not appear to be key drivers affecting travel decisions and within the different stages of the air journey, getting to/from the airport is perceived as the safest stage. The findings suggest that there are various COVID-19 implications for airlines and airports serving this market segment, ranging from the use of self-service technology, the generation of commercial/ancillary revenues and the design of surface access policies.

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  • Graham, Anne & Kremarik, Frances & Kruse, Willy, 2020. "Attitudes of ageing passengers to air travel since the coronavirus pandemic," Journal of Air Transport Management, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:jaitra:v:87:y:2020:i:c:s096969972030449x
    DOI: 10.1016/j.jairtraman.2020.101865
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    References listed on IDEAS

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