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Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport

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  • Lee, Yung-Kil
  • Park, Jin-Woo

Abstract

This research attempted to help understand brand management from a new perspective suited to the digital age. The purpose of this research is to empirically analyze direct and indirect influences on the relationships between sustainable brands and the enhancement of airport business performance by examining the relationships between social media, transparency, social responsibility, sustainable brand and airport business performance. For this testing, 304 questionnaires were collected from employees of Incheon International Airport. Results of the testing indicated that social media, transparency, and social responsibility had a significant influence on airport business performance through a sustainable brand. It was found that the mediation effect of a sustainable brand was significant as well. Results of this research are meaningful in that they provide implications and insights for enterprise brand management in the digital environment.

Suggested Citation

  • Lee, Yung-Kil & Park, Jin-Woo, 2016. "Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 46-53.
    • Handle: RePEc:eee:jaitra:v:53:y:2016:i:c:p:46-53
    DOI: 10.1016/j.jairtraman.2016.01.002
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    Cited by:

    1. Gitto, Simone & Mancuso, Paolo, 2019. "Brand perceptions of airports using social networks," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 153-163.
    2. Elnur Nabivi, 2020. "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 55-67.
    3. Ilkhanizadeh, Shiva & Karatepe, Osman M., 2017. "An examination of the consequences of corporate social responsibility in the airline industry: Work engagement, career satisfaction, and voice behavior," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 8-17.
    4. Seojin Stacey Lee & Yaeri Kim & Taewoo Roh, 2019. "Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    5. Thomas, Antonio & Scandurra, Giuseppe, 2023. "The transition toward sustainability of airport operators. Evidence from Italy," Journal of Air Transport Management, Elsevier, vol. 112(C).
    6. Perryman, Michael & Besco, Laurel & Suleiman, Carina & Lucato, Lindsay, 2022. "Ready for take off: Airline engagement with the United Nations Sustainable Development Goals," Journal of Air Transport Management, Elsevier, vol. 103(C).
    7. Jingjing Hao & Ling Zhang & Xiaofeng Ji & Xiaolong Wu & Lan Liu, 2020. "Investigating the Accessibility between Civil Airports and Tourist Locations in Tourist Cities in Yunnan Province, China," Sustainability, MDPI, vol. 12(10), pages 1-22, May.
    8. Mehdi Shamohammadi & Yonghwa Park & Jong Hae Choi & Oh Kyoung Kwon, 2022. "Exploring the Performance of International Airports in the Pre- and Post-COVID-19 Era: Evidence from Incheon International Airport," Sustainability, MDPI, vol. 14(7), pages 1-22, April.
    9. Tsui-Yii Shih, 2018. "Determinants of Enterprises Radical Innovation and Performance: Insights into Strategic Orientation of Cultural and Creative Enterprises," Sustainability, MDPI, vol. 10(6), pages 1-22, June.

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