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The value and usage of ticket flexibility for short haul business travellers

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  • Mason, Keith

Abstract

Fully flexible business class and “full economy†airline tickets are aimed at meeting the needs of business travellers whose travel requirements may change after a ticket is purchased. The provision of these products has implications for airlines’ revenue management systems, which may lead to overbooking and denied boarding. Low-cost carriers have developed a method by which tickets can be changed only when required. This paper investigates the usage and value of ticket flexibility by business travellers as the popularity of high fare-fully flexible tickets has fallen in recent years. A survey of 284 business travellers showed that business travellers change their flight arrangements in only 32% of short haul trips. A stated preference study investigated the likelihood of respondents to change tickets in three hypothetical scenarios. The results indicate that to extend a business trip for business purposes travellers are confident that their company will bear the cost of changing a ticket valuing additional time at about £54 per hour but that the value of personal time when travelling is fairly low at £15 per hour. The study concludes that business travellers do not need to change their tickets often and that when they do, low-cost carriers offer a more cost-efficient method of providing ticket flexibility. This pay-for-usage approach to ticket flexibility undermines the traditional airlines’ pricing structures and this has contributed to the reduced, relative value of business class and full economy class tickets for short haul air travel.

Suggested Citation

  • Mason, Keith, 2006. "The value and usage of ticket flexibility for short haul business travellers," Journal of Air Transport Management, Elsevier, vol. 12(2), pages 92-97.
    • Handle: RePEc:eee:jaitra:v:12:y:2006:i:2:p:92-97
    DOI: 10.1016/j.jairtraman.2006.01.002
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    References listed on IDEAS

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    1. Mason, Keith J., 2001. "Marketing low-cost airline services to business travellers," Journal of Air Transport Management, Elsevier, vol. 7(2), pages 103-109.
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    Cited by:

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    2. Özlem Atalık & Mahmut Bakır & Şahap Akan, 2019. "The Role of In-Flight Service Quality on Value for Money in Business Class: A Logit Model on the Airline Industry," Administrative Sciences, MDPI, vol. 9(1), pages 1-15, March.
    3. Giannikas, Vaggelis & McFarlane, Duncan, 2021. "Examining the value of flexible logistics offerings," European Journal of Operational Research, Elsevier, vol. 290(3), pages 968-981.
    4. Nassiri, Habibollah & Rezaei, Ali, 2012. "Air itinerary choice in a low-frequency market: A decision rule approach," Journal of Air Transport Management, Elsevier, vol. 18(1), pages 34-37.
    5. Jay Graham, R. & Garrow, Laurie A. & Leonard, John D., 2010. "Business travelers’ ticketing, refund, and exchange behavior," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 196-201.

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