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â€œè¿™ä¸ªçœŸçš„ä¸ å¥½è¯´.†(It is Hard to Say): Positioning, Graphicons, and Culture: A Multimodal Discourse Analysis of a WeChat Discussion

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  • Min Wang
  • Mary McVee
  • Jingjing Ding

Abstract

This article examined the intersection and interaction among positioning, communication modes, and culture by taking positioning theory as a theoretical framework. Data were collected from a WeChat discussion group where three Chinese international students engaged in a community of English as a second language (L2) literacies. A multimodal discourse analysis reveals that three WeChat group members creatively, freely, and deliberately used verbal language and graphicons along with their cultural beliefs and situational contexts to construct, negotiate, and sometimes reject positions. Findings also show that three types of self-other positioning were frequently constructed and negotiated through their discussions, such as the “ Self-Agreed-to-Other ,†“ Self-Opposed-to-Other ,†and “ Self-Complained-to-Other †positioning. The “ Self-Agreed-with-Other†positioning was explicitly conveyed, but the “ Self-Opposed-to-Other†positioning was implicitly expressed, which can be attributed to one of the Chinese cultural values: face ( mianzi ). In addition, graphicons, such as emojis and stickers, were used to challenge first-order positioning and negotiate second-order positioning. Also, the semiotic sign @ used to specify WeChat message recipients performed illocutionary acts as including someone or excluding them from the discussion based on a specific interactional discourse. Graphicons, collectively and sometimes independently, were utilized to contribute to positions that not only provided or limited opportunities for L2 literacies practice but also invited or sometimes rejected community memberships. Future research on the incongruent verbal and nonverbal expression for different types of positioning is needed, especially when verbal language and graphicons are used collaboratively to design meaning.

Suggested Citation

  • Min Wang & Mary McVee & Jingjing Ding, 2023. "â€œè¿™ä¸ªçœŸçš„ä¸ å¥½è¯´.†(It is Hard to Say): Positioning, Graphicons, and Culture: A Multimodal Discourse Analysis of a WeChat Discussion," SAGE Open, , vol. 13(4), pages 21582440231, October.
  • Handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231193346
    DOI: 10.1177/21582440231193346
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    1. Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
    2. Saura, Jose Ramon & Ribeiro-Soriano, Domingo & Palacios-Marqués, Daniel, 2021. "From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets," International Journal of Information Management, Elsevier, vol. 60(C).
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    More about this item

    Keywords

    positioning theory; WeChat; graphicons; multimodal discourse analysis; face (mianzi); L2 literacy practices;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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