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How much has my co-worker contributed? The impact of anonymity and feedback on social loafing in asynchronous virtual collaboration

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  • Chen, Fang
  • Zhang, Limin
  • Latimer, Joseph

Abstract

This paper reports an experiment that investigates how feedback about co-worker's performance and anonymity affect a team member's performance in an idea generation task conducted asynchronously. The results indicated that there was no main effect of anonymity: anonymity by itself did not affect group performance. Receiving information about co-worker's performance increased group performance; however, the perceived level of co-worker's performance did not affect group performance. Participants who perceived that their co-workers had high performance experienced significantly more social comparison with identified input than with anonymous input. However, this motivation gain did not translate into a performance gain. Implications of these results and future research are discussed.

Suggested Citation

  • Chen, Fang & Zhang, Limin & Latimer, Joseph, 2014. "How much has my co-worker contributed? The impact of anonymity and feedback on social loafing in asynchronous virtual collaboration," International Journal of Information Management, Elsevier, vol. 34(5), pages 652-659.
  • Handle: RePEc:eee:ininma:v:34:y:2014:i:5:p:652-659
    DOI: 10.1016/j.ijinfomgt.2014.05.001
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    References listed on IDEAS

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    1. Monica J. Garfield & Nolan J. Taylor & Alan R. Dennis & John W. Satzinger, 2001. "Research Report: Modifying Paradigms—Individual Differences, Creativity Techniques, and Exposure to Ideas in Group Idea Generation," Information Systems Research, INFORMS, vol. 12(3), pages 322-333, September.
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    5. Terry Connolly & Leonard M. Jessup & Joseph S. Valacich, 1990. "Effects of Anonymity and Evaluative Tone on Idea Generation in Computer-Mediated Groups," Management Science, INFORMS, vol. 36(6), pages 689-703, June.
    6. Laku Chidambaram & Lai Lai Tung, 2005. "Is Out of Sight, Out of Mind? An Empirical Study of Social Loafing in Technology-Supported Groups," Information Systems Research, INFORMS, vol. 16(2), pages 149-168, June.
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