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Examination of how social aspects moderate the relationship between task characteristics and usage of social communication technologies (SCTs) in organizations

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  • Koo, Chulmo
  • Wati, Yulia
  • Jung, Jason J.

Abstract

Because of the increasing significance of social communication technologies within an organization, they have become a new form of information processing, resulting in business process transitions and increased benefits. By applying media richness theory and social theories, this study investigated how social communication technologies (SCTs) can be used by an employee to fit his/her task characteristics. Additionally, it also examined how the employee's social relationships moderated media usage in the current job environment and how this usage influenced the task performance. Five media were selected in this study (telephone, video conferencing, email, instant messaging, and blog). Using a hierarchical regression approach, we found that task characteristics were related to media usage, whereas social factors (social influence and social affinity) moderated the degree of the relationships. A few particular media and technologies seemed to perform well, however these are influenced by the social aspects. Moreover, the usage of social technologies results in positive task performance. The performance of a few specific technologies demonstrated binding effects (email performance was associated with instant messenger performance). In summary, we found that the usage of SCTs is instrumentally determined by the interaction between the task and social relationships.

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  • Koo, Chulmo & Wati, Yulia & Jung, Jason J., 2011. "Examination of how social aspects moderate the relationship between task characteristics and usage of social communication technologies (SCTs) in organizations," International Journal of Information Management, Elsevier, vol. 31(5), pages 445-459.
    • Handle: RePEc:eee:ininma:v:31:y:2011:i:5:p:445-459
    DOI: 10.1016/j.ijinfomgt.2011.01.003
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    2. Taekyung Kim & Hwirim Jo & Yerin Yhee & Chulmo Koo, 2022. "Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 259-275, March.
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    6. Han, Sehee & Min, Jinyoung & Lee, Heeseok, 2015. "Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage," International Journal of Information Management, Elsevier, vol. 35(4), pages 459-471.
    7. Helena Bulinska-Stangrecka & Anna Bagienska & Yasangi Anuradha Iddagoda, 2021. "The Mediating Role of Social Media in the Relationship between Perceived Leadership Support and Employee Engagement in Banking," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 851-874.
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    9. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.

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