The impact of movie titles on box office success
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DOI: 10.1016/j.jbusres.2019.06.023
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- Xingyao Xiao & Yihong Cheng & Jong-Min Kim, 2021. "Movie Title Keywords: A Text Mining and Exploratory Factor Analysis of Popular Movies in the United States and China," JRFM, MDPI, vol. 14(2), pages 1-19, February.
- Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
- Jing Yan & Feng Yu, 2021. "Can international coproduction promote the performance of cultural products in the global markets? Evidence from the Chinese movie industry," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 157(4), pages 777-798, November.
- S. Cem Bahadir & Koen Pauwels, 2024. "When does word of mouth versus marketing drive brand performance most?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 473-491, September.
- Liza Lee & Ying-Sing Liu, 2024. "The impact of major infectious disease events and government relief packages on the film industry: evidence from Taiwan," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
- Verdiana Giannetti & Jieke Chen, 2023. "An investigation of the impact of Black male and female actors on US movies’ box-office across countries," Marketing Letters, Springer, vol. 34(2), pages 269-291, June.
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Keywords
Movie title; Media exposure; Movie industry; Entertainment marketing;All these keywords.
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