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The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

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  • Elberse, Anita
  • Anand, Bharat

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  • Elberse, Anita & Anand, Bharat, 2007. "The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 319-343, October.
    • Handle: RePEc:eee:iepoli:v:19:y:2007:i:3-4:p:319-343
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    References listed on IDEAS

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    1. Anita Elberse & Jehoshua Eliashberg, 2003. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures," Marketing Science, INFORMS, vol. 22(3), pages 329-354.
    2. repec:reg:rpubli:259 is not listed on IDEAS
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