The risk of programmatic advertising: Effects of website quality on advertising effectiveness
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DOI: 10.1016/j.ijresmar.2020.10.004
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- Andrea Schöndeling & Alexa B. Burmester & Alexander Edeling & André Marchand & Michel Clement, 2023. "Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1019-1045, September.
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Website Quality; Online Advertising Effectiveness; Programmatic Advertising;All these keywords.
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