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SME marketing management competencies

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  • Carson, David
  • Gilmore, Audrey

Abstract

The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of how SME owner-managers develop experiential learning built upon existing knowledge, experience, communication and judgement and through experiential learning in their own SME work environment. The key issues are relevant to all SMEs in developed economies. The emphasis of the empirical study is on understanding and applying the conceptual framework, hence a qualitative methodology has been employed for gathering and interpreting findings from a study of 60 SME owner-managers.

Suggested Citation

  • Carson, David & Gilmore, Audrey, 2000. "SME marketing management competencies," International Business Review, Elsevier, vol. 9(3), pages 363-382, June.
    • Handle: RePEc:eee:iburev:v:9:y:2000:i:3:p:363-382
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    References listed on IDEAS

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    1. Henry Mintzberg, 1970. "Structured Observation As A Method To Study Managerial Work," Journal of Management Studies, Wiley Blackwell, vol. 7(1), pages 87-104, February.
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    Cited by:

    1. Ariel Herbert FAMBEU, 2016. "Déterminants De L’Adoption Des Tic Dans Un Pays En Développement : Une Analyse Économétrique Sur Les Entreprises Industrielles Au Cameroun," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 43, pages 159-186.
    2. Verhees, Frans J.H.M. & Lans, Thomas & Verstegen, Jos A.A.M., 2011. "Entrepreneurial Proclivity, Market Orientation and Performance of Dutch Farmers and Horticultural growers," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115548, European Association of Agricultural Economists.
    3. Kevin Wachira, 2014. "Adoption of E-Business by Small and Medium Enterprises in Kenya: Barriers and Facilitators," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 177-187, November.
    4. Anita Ciunova-Shuleska & Christian Nedu Osakwe & Nikolina Palamidovska-Sterjadovska, 2016. "Complementary impact of capabilities and brand orientation on SMBs performance," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(6), pages 1270-1285, November.
    5. Lee Li & Gongming Qian, 2008. "Partnership or self-reliance entry modes: Large and small technology-based enterprises’ strategies in overseas markets," Journal of International Entrepreneurship, Springer, vol. 6(4), pages 188-208, December.
    6. Schubert, Sebastian, 2018. "Analysis and development of customer segmentation criteria and tools for SMEs," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 300253, January.
    7. Oludele Mayowa Solaja, 2017. "Ecopreneurship and Green Product Initiative (GPI): An Agenda for Nigeria’s Sustainable Development in the 21st Century (Ekoprzedsiebiorczosc oraz inicjatywa na rzecz ekologicznych produktow – Program ," Research Reports, University of Warsaw, Faculty of Management, vol. 1(23), pages 103-118.
    8. Marieme Chouki & Mohamed Talea & Chafik Okar & Razane Chroqui, 2020. "Barriers to Information Technology Adoption Within Small and Medium Enterprises: A Systematic Literature Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-42, February.
    9. Macpherson, Allan & Holt, Robin, 2007. "Knowledge, learning and small firm growth: A systematic review of the evidence," Research Policy, Elsevier, vol. 36(2), pages 172-192, March.
    10. Almor, Tamar & Hashai, Niron, 2004. "The competitive advantage and strategic configuration of knowledge-intensive, small- and medium-sized multinationals: a modified resource-based view," Journal of International Management, Elsevier, vol. 10(4), pages 479-500.
    11. Gilmore, Audrey & McAuley, Andrew & Miles, Morgan P. & Pattinson, Hugh, 2020. "Four questions of entrepreneurial marketing education: Perspectives of university educators," Journal of Business Research, Elsevier, vol. 113(C), pages 189-197.
    12. Zhou, H. & Uhlaner, L.M., 2009. "Knowledge Management as a Strategic Tool to Foster Innovativeness of SMEs," ERIM Report Series Research in Management ERS-2009-025-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    13. Chin-Tsai Lin & Ching-Chiang Yeh & Fan Ye, 2020. "Applying the Multi-Criteria Decision-Making Approach for Lawyer Selection from Law Firms’ Perspective in China," Mathematics, MDPI, vol. 8(8), pages 1-15, August.
    14. Priya Dhamija Gupta & Sonali Bhattacharya, 2016. "Impact of Knowledge Management Processes for Sustainability of Small Family Businesses: Evidences from the Brassware Sector of Moradabad (India)," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-46, December.

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