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Global strategies of Philips

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  • Jeelof, Gerrit

Abstract

The Philips Corporation will reach its hundredth anniversary in 1991. In this edited paper, first presented at Management Centre Europe's Top Management Forum in 1988, the author paints a picture of Philips' corporate mission to take the company up to that date. He is very mindful of important developments in the external world that are affecting the electronics industry, like the development of global markets and advances in technology. In the whirlwind of change taking place, Philips has stated its mission to increase profitability so as to maintain leadership in the industry. The actions being taken to achieve this are -- defining strategies, restructuring the organisation, better resources management and developing new corporate values.

Suggested Citation

  • Jeelof, Gerrit, 1989. "Global strategies of Philips," European Management Journal, Elsevier, vol. 7(1), pages 84-91, March.
    • Handle: RePEc:eee:eurman:v:7:y:1989:i:1:p:84-91
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    Cited by:

    1. Scullion, Hugh & Brewster, Chris, 2001. "The management of expatriates: messages from Europe?," Journal of World Business, Elsevier, vol. 36(4), pages 346-365, January.
    2. Pierre Eng, 2017. "European Integration and Australian Manufacturing Industry: The Case of Philips Electronics, 1960s–1970s," Australian Economic History Review, Economic History Society of Australia and New Zealand, vol. 57(2), pages 217-238, July.

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