IDEAS home Printed from https://ideas.repec.org/a/eee/enepol/v67y2014icp330-343.html
   My bibliography  Save this article

Solar Community Organizations and active peer effects in the adoption of residential PV

Author

Listed:
  • Noll, Daniel
  • Dawes, Colleen
  • Rai, Varun

Abstract

Solar Community Organizations (SCOs) are formal or informal organizations and citizen groups that help to reduce the barriers to the adoption of residential solar photovoltaic (PV) by (1) providing access to credible and transparent information about the localized benefits of residential PV and (2) actively campaigning to encourage adoption within their operational boundaries. We study the peer effect, or social interaction, process catalyzed by SCOs to understand the impact of these organizations on the residential PV market. Using a standardized search methodology across spatial scales (state; city; neighborhoods), we identify and characterize the operations of 228 SCOs formed in the U.S. between 1970 and 2012. We also present case studies of four successful SCOs and find that a common thread of why these SCOs are successful involves effectively leveraging trusted community networks combined with putting together a complete information and financial-tools package for use by interested communities. Finally, our findings suggest that empirical studies that attempt statistical identification and estimation of peer effects should pay close attention to the role of SCOs, as the social interactions engendered by SCOs may be correlated both with the level of social learning and the socio-demographic characteristics of the communities of interest.

Suggested Citation

  • Noll, Daniel & Dawes, Colleen & Rai, Varun, 2014. "Solar Community Organizations and active peer effects in the adoption of residential PV," Energy Policy, Elsevier, vol. 67(C), pages 330-343.
    • Handle: RePEc:eee:enepol:v:67:y:2014:i:c:p:330-343
    DOI: 10.1016/j.enpol.2013.12.050
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0301421513013141
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.enpol.2013.12.050?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Charles F. Manski, 2013. "Identification of treatment response with social interactions," Econometrics Journal, Royal Economic Society, vol. 16(1), pages 1-23, February.
    2. Brock, William A. & Durlauf, Steven N., 2001. "Interactions-based models," Handbook of Econometrics, in: J.J. Heckman & E.E. Leamer (ed.), Handbook of Econometrics, edition 1, volume 5, chapter 54, pages 3297-3380, Elsevier.
    3. Suzi Kerr & Richard G. Newell, 2003. "Policy‐Induced Technology Adoption: Evidence from the U.S. Lead Phasedown," Journal of Industrial Economics, Wiley Blackwell, vol. 51(3), pages 317-343, September.
    4. Emily Oster & Rebecca Thornton, 2009. "Determinants of Technology Adoption: Private Value and Peer Effects in Menstrual Cup Take-Up," NBER Working Papers 14828, National Bureau of Economic Research, Inc.
    5. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    6. Brass, Jennifer N., 2012. "Why Do NGOs Go Where They Go? Evidence from Kenya," World Development, Elsevier, vol. 40(2), pages 387-401.
    7. Banerjee, Abhijit & Jackson, Matthew O. & Duflo, Esther & Chandrasekhar, Arun G., 2012. "The Diffusion of Microfinance," CEPR Discussion Papers 8770, C.E.P.R. Discussion Papers.
    8. Charles F. Manski, 2000. "Economic Analysis of Social Interactions," Journal of Economic Perspectives, American Economic Association, vol. 14(3), pages 115-136, Summer.
    9. Axsen, Jonn & Mountain, Dean C. & Jaccard, Mark, 2009. "Combining stated and revealed choice research to simulate the neighbor effect: The case of hybrid-electric vehicles," Institute of Transportation Studies, Working Paper Series qt02n9j6cv, Institute of Transportation Studies, UC Davis.
    10. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    11. Axsen, Jonn & Mountain, Dean C. & Jaccard, Mark, 2009. "Combining stated and revealed choice research to simulate the neighbor effect: The case of hybrid-electric vehicles," Resource and Energy Economics, Elsevier, vol. 31(3), pages 221-238, August.
    12. Charles F. Manski, 1993. "Identification of Endogenous Social Effects: The Reflection Problem," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 60(3), pages 531-542.
    13. Anna Fruttero & Varun Gauri, 2005. "The Strategic Choices of NGOs: Location Decisions in Rural Bangladesh," Journal of Development Studies, Taylor & Francis Journals, vol. 41(5), pages 759-787.
    14. Bryan Bollinger & Kenneth Gillingham, 2012. "Peer Effects in the Diffusion of Solar Photovoltaic Panels," Marketing Science, INFORMS, vol. 31(6), pages 900-912, November.
    15. Wesley Hartmann & Puneet Manchanda & Harikesh Nair & Matthew Bothner & Peter Dodds & David Godes & Kartik Hosanagar & Catherine Tucker, 2008. "Modeling social interactions: Identification, empirical methods and policy implications," Marketing Letters, Springer, vol. 19(3), pages 287-304, December.
    16. Jackson, Matthew O. & Watts, Alison, 2002. "The Evolution of Social and Economic Networks," Journal of Economic Theory, Elsevier, vol. 106(2), pages 265-295, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Irwin, Nicholas B., 2021. "Sunny days: Spatial spillovers in photovoltaic system adoptions," Energy Policy, Elsevier, vol. 151(C).
    2. Garth Heutel & Erich Muehlegger, 2015. "Consumer Learning and Hybrid Vehicle Adoption," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 62(1), pages 125-161, September.
    3. Gibbons, Steve & Overman, Henry G. & Patacchini, Eleonora, 2015. "Spatial Methods," Handbook of Regional and Urban Economics, in: Gilles Duranton & J. V. Henderson & William C. Strange (ed.), Handbook of Regional and Urban Economics, edition 1, volume 5, chapter 0, pages 115-168, Elsevier.
    4. Yang Liu and Taoyuan Wei, 2016. "Market and Non-market Policies for Renewable Energy Diffusion: A Unifying Framework and Empirical Evidence from Chinas Wind Power Sector," The Energy Journal, International Association for Energy Economics, vol. 0(China Spe).
    5. Jing Wang & Anocha Aribarg & Yves F. Atchadé, 2013. "Modeling Choice Interdependence in a Social Network," Marketing Science, INFORMS, vol. 32(6), pages 977-997, November.
    6. Heike I. Brugger & Adam Douglas Henry, 2019. "Equity of Incentives: Agent-Based Explorations of How Social Networks Influence the Efficacy of Programs to Promote Solar Adoption," Complexity, Hindawi, vol. 2019, pages 1-15, February.
    7. Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton, 2022. "Visibility and Peer Influence in Durable Good Adoption," Marketing Science, INFORMS, vol. 41(3), pages 453-476, May.
    8. Park, Minjung, 2019. "Selection bias in estimation of peer effects in product adoption," Journal of choice modelling, Elsevier, vol. 30(C), pages 17-27.
    9. Neilson, William & Wichmann, Bruno, 2014. "Social networks and non-market valuations," Journal of Environmental Economics and Management, Elsevier, vol. 67(2), pages 155-170.
    10. Liye Ma & Ramayya Krishnan & Alan L. Montgomery, 2015. "Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network," Management Science, INFORMS, vol. 61(2), pages 454-473, February.
    11. Florian Probst & Laura Grosswiele & Regina Pfleger, 2013. "Who will lead and who will follow: Identifying Influential Users in Online Social Networks," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 179-193, June.
    12. Christa Brelsford & Caterina Bacco, 2018. "Are ‘Water Smart Landscapes’ Contagious? An Epidemic Approach on Networks to Study Peer Effects," Networks and Spatial Economics, Springer, vol. 18(3), pages 577-613, September.
    13. Landsman, Vardit & Nitzan, Irit, 2020. "Cross-decision social effects in product adoption and defection decisions," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 213-235.
    14. Mekonnen, Daniel Ayalew & Gerber, Nicolas & Matz, Julia Anna, 2018. "Gendered Social Networks, Agricultural Innovations, and Farm Productivity in Ethiopia," World Development, Elsevier, vol. 105(C), pages 321-335.
    15. Chih‐Sheng Hsieh & Lung‐Fei Lee & Vincent Boucher, 2020. "Specification and estimation of network formation and network interaction models with the exponential probability distribution," Quantitative Economics, Econometric Society, vol. 11(4), pages 1349-1390, November.
    16. Blume,L.E. & Durlauf,S.N., 2005. "Identifying social interactions : a review," Working papers 12, Wisconsin Madison - Social Systems.
    17. Hsieh, Hsu-Sheng, 2020. "Transport policy evaluation based on elasticity analysis with social interactions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 273-296.
    18. Christa Brelsford & Caterina De Bacco, 2018. "Are `Water Smart Landscapes' Contagious? An epidemic approach on networks to study peer effects," Papers 1801.10516, arXiv.org.
    19. Fortin, Bernard & Lacroix, Guy & Villeval, Marie-Claire, 2007. "Tax evasion and social interactions," Journal of Public Economics, Elsevier, vol. 91(11-12), pages 2089-2112, December.
    20. Tsusaka, Takuji W. & Kajisa, Kei & Pede, Valerien O. & Aoyagi, Keitaro, 2015. "Neighborhood effects and social behavior: The case of irrigated and rainfed farmers in Bohol, the Philippines," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 227-246.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:enepol:v:67:y:2014:i:c:p:330-343. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/enpol .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.