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Preference heterogeneity for renewable energy technology

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  • Yoo, James
  • Ready, Richard C.

Abstract

This study explores heterogeneity in individual willingness to pay (WTP) for a public good using several different variants of the multinomial logit (MNL) model for stated choice data. These include a simple MNL model with interaction terms between respondent characteristics and attribute levels, a latent class model, a random parameter (mixed) logit model, and a hybrid random parameter-latent class model. The public good valued was an increase in renewable electricity generation. The models consistently show that preferences over renewable technologies are heterogeneous among respondents, but that the degree of heterogeneity differs for different renewable technologies. Specifically, preferences over solar power appear to be more heterogeneous across respondents than preferences for other renewable technologies. Comparing across models, the random parameter logit model and the hybrid random parameter-latent class model fit the choice data best and did the best job capturing preference heterogeneity.

Suggested Citation

  • Yoo, James & Ready, Richard C., 2014. "Preference heterogeneity for renewable energy technology," Energy Economics, Elsevier, vol. 42(C), pages 101-114.
    • Handle: RePEc:eee:eneeco:v:42:y:2014:i:c:p:101-114
    DOI: 10.1016/j.eneco.2013.12.007
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    More about this item

    Keywords

    Renewable energy; Individual-specific willingness-to-pay; Random parameter model; Latent class model; Hybrid random parameter-latent class model;
    All these keywords.

    JEL classification:

    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Q28 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Government Policy
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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