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Improving PRETREE's predictive capabilities

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  • Gensch, Dennis H.
  • Ghose, Sanjoy

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  • Gensch, Dennis H. & Ghose, Sanjoy, 1997. "Improving PRETREE's predictive capabilities," European Journal of Operational Research, Elsevier, vol. 97(3), pages 465-479, March.
    • Handle: RePEc:eee:ejores:v:97:y:1997:i:3:p:465-479
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    References listed on IDEAS

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    1. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    2. Lehmann, Donald R. & Moore, William L., 1991. "A combined simply scalable and tree-based preference model," Journal of Business Research, Elsevier, vol. 22(4), pages 311-326, June.
    3. Kahn, Barbara & Moore, William L & Glazer, Rashi, 1987. "Experiments in Constrained Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 96-113, June.
    4. Shmuel Sattath & Amos Tversky, 1977. "Additive similarity trees," Psychometrika, Springer;The Psychometric Society, vol. 42(3), pages 319-345, September.
    5. Frederick Mosteller, 1951. "Remarks on the method of paired comparisons: II. The effect of an aberrant standard deviation when equal standard deviations and equal correlations are assumed," Psychometrika, Springer;The Psychometric Society, vol. 16(2), pages 203-206, June.
    6. Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
    7. Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
    8. Gensch, Dennis H. & Soofi, Ehsan S., 1995. "An information-theoretic two-stage, two-decision rule, choice model," European Journal of Operational Research, Elsevier, vol. 81(2), pages 271-280, March.
    9. Frederick Mosteller, 1951. "Remarks on the method of paired comparisons: III. A test of significance for paired comparisons when equal standard deviations and equal correlations are assumed," Psychometrika, Springer;The Psychometric Society, vol. 16(2), pages 207-218, June.
    10. Richard R. Batsell & John C. Polking, 1985. "A New Class of Market Share Models," Marketing Science, INFORMS, vol. 4(3), pages 177-198.
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