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AMOS -- A probability-driven, customer-oriented decision support system for target marketing of solo mailings

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  • Levin, Nissan
  • Zahavi, Jacob
  • Olitsky, Morris

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  • Levin, Nissan & Zahavi, Jacob & Olitsky, Morris, 1995. "AMOS -- A probability-driven, customer-oriented decision support system for target marketing of solo mailings," European Journal of Operational Research, Elsevier, vol. 87(3), pages 708-721, December.
    • Handle: RePEc:eee:ejores:v:87:y:1995:i:3:p:708-721
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    References listed on IDEAS

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    1. G. V. Kass, 1980. "An Exploratory Technique for Investigating Large Quantities of Categorical Data," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 29(2), pages 119-127, June.
    2. Manski, Charles F & Lerman, Steven R, 1977. "The Estimation of Choice Probabilities from Choice Based Samples," Econometrica, Econometric Society, vol. 45(8), pages 1977-1988, November.
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    Cited by:

    1. Zhang, Heping, 2004. "Recursive Partitioning and Tree-based Methods," Papers 2004,30, Humboldt University of Berlin, Center for Applied Statistics and Economics (CASE).
    2. Shuliang Li & Jim Zheng Li, 2009. "A multi‐agent‐based hybrid framework for international marketing planning under uncertainty," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 16(3), pages 231-254, July.
    3. Luss, Hanan & Rosenwein, Moshe B., 1997. "Operations Research applications: Opportunities and accomplishments," European Journal of Operational Research, Elsevier, vol. 97(2), pages 220-244, March.
    4. Luiz Moutinho & Paulo Rita & Shuliang Li, 2006. "Strategic diagnostics and management decision making: a hybrid knowledge‐based approach," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 14(3), pages 129-155, July.
    5. S Eom & E Kim, 2006. "A survey of decision support system applications (1995–2001)," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(11), pages 1264-1278, November.

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