On modeling the advertising-operations interface under asymmetric competition
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DOI: 10.1016/j.ejor.2014.07.009
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- Mesak, Hani I. & Bari, Abdullahel & Blackstock, Rob, 2016. "On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition," International Journal of Production Economics, Elsevier, vol. 180(C), pages 38-47.
- Liu, Yezheng & Qian, Yang & Jiang, Yuanchun & Shang, Jennifer, 2020. "Using favorite data to analyze asymmetric competition: Machine learning models," European Journal of Operational Research, Elsevier, vol. 287(2), pages 600-615.
- Tunuguntla, Vaishnavi & Basu, Preetam & Rakshit, Krishanu & Ghosh, Debabrata, 2019. "Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay," European Journal of Operational Research, Elsevier, vol. 276(1), pages 119-132.
- Samuel Sale, R. & Mesak, Hani I. & Inman, R. Anthony, 2017. "A dynamic marketing-operations interface model of new product updates," European Journal of Operational Research, Elsevier, vol. 257(1), pages 233-242.
- Pun, Hubert & Heese, H. Sebastian, 2015. "A note on budget allocation for market research and advertising," International Journal of Production Economics, Elsevier, vol. 166(C), pages 85-89.
- Stefani, Silvana & Ausloos, Marcel & González-Concepción, Concepción & Sonubi, Adeyemi & Gil-Fariña, Ma Candelaria & Pestano-Gabino, Celina & Moretto, Enrico, 2021. "Competing or collaborating, with no symmetrical behaviour: Leadership opportunities and winning strategies under stability," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 187(C), pages 489-504.
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Keywords
Advertising endogeneity; Economic order quantity; Market-share attraction models; Sensitivity analysis; Supermodular games;All these keywords.
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