Profit driven decision trees for churn prediction
Author
Abstract
Suggested Citation
DOI: 10.1016/j.ejor.2018.11.072
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- van Wezel, Michiel & Potharst, Rob, 2007. "Improved customer choice predictions using ensemble methods," European Journal of Operational Research, Elsevier, vol. 181(1), pages 436-452, August.
- Verbraken, Thomas & Bravo, Cristián & Weber, Richard & Baesens, Bart, 2014. "Development and application of consumer credit scoring models using profit-based classification measures," European Journal of Operational Research, Elsevier, vol. 238(2), pages 505-513.
- Grubinger, Thomas & Zeileis, Achim & Pfeiffer, Karl-Peter, 2014.
"evtree: Evolutionary Learning of Globally Optimal Classification and Regression Trees in R,"
Journal of Statistical Software, Foundation for Open Access Statistics, vol. 61(i01).
- Thomas Grubinger & Achim Zeileis & Karl-Peter Pfeiffer, 2011. "evtree: Evolutionary Learning of Globally Optimal Classification and Regression Trees in R," Working Papers 2011-20, Faculty of Economics and Statistics, Universität Innsbruck.
- Chen, Zhen-Yu & Fan, Zhi-Ping & Sun, Minghe, 2012. "A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data," European Journal of Operational Research, Elsevier, vol. 223(2), pages 461-472.
- Glady, Nicolas & Baesens, Bart & Croux, Christophe, 2009. "Modeling churn using customer lifetime value," European Journal of Operational Research, Elsevier, vol. 197(1), pages 402-411, August.
- Verbeke, Wouter & Dejaeger, Karel & Martens, David & Hur, Joon & Baesens, Bart, 2012. "New insights into churn prediction in the telecommunication sector: A profit driven data mining approach," European Journal of Operational Research, Elsevier, vol. 218(1), pages 211-229.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Koen W. de Bock & Kristof Coussement & Arno De Caigny & Roman Slowiński & Bart Baesens & Robert N Boute & Tsan-Ming Choi & Dursun Delen & Mathias Kraus & Stefan Lessmann & Sebastián Maldonado & David , 2023. "Explainable AI for Operational Research: A Defining Framework, Methods, Applications, and a Research Agenda," Post-Print hal-04219546, HAL.
- Liu, Zhenkun & Zhang, Ying & Abedin, Mohammad Zoynul & Wang, Jianzhou & Yang, Hufang & Gao, Yuyang & Chen, Yinghao, 2024. "Profit-driven fusion framework based on bagging and boosting classifiers for potential purchaser prediction," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Liu, Zhenkun & Jiang, Ping & De Bock, Koen W. & Wang, Jianzhou & Zhang, Lifang & Niu, Xinsong, 2024. "Extreme gradient boosting trees with efficient Bayesian optimization for profit-driven customer churn prediction," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
- Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.
- Xing, Jin & Chi, Guotai & Pan, Ancheng, 2024. "Instance-dependent misclassification cost-sensitive learning for default prediction," Research in International Business and Finance, Elsevier, vol. 69(C).
- Liu, Zhenkun & De Bock, Koen W. & Zhang, Lifang, 2025. "Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification," European Journal of Operational Research, Elsevier, vol. 321(1), pages 284-301.
- Emilio Carrizosa & Cristina Molero-Río & Dolores Romero Morales, 2021. "Mathematical optimization in classification and regression trees," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 29(1), pages 5-33, April.
- Feng, Yi & Yin, Yunqiang & Wang, Dujuan & Ignatius, Joshua & Cheng, T.C.E. & Marra, Marianna & Guo, Yihan, 2024. "Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach," Journal of Business Research, Elsevier, vol. 184(C).
- Bram Janssens & Matthias Bogaert & Astrid Bagué & Dirk Van den Poel, 2024. "B2Boost: instance-dependent profit-driven modelling of B2B churn," Annals of Operations Research, Springer, vol. 341(1), pages 267-293, October.
- Lewlisa Saha & Hrudaya Kumar Tripathy & Tarek Gaber & Hatem El-Gohary & El-Sayed M. El-kenawy, 2023. "Deep Churn Prediction Method for Telecommunication Industry," Sustainability, MDPI, vol. 15(5), pages 1-21, March.
- De Bock, Koen W. & Coussement, Kristof & Caigny, Arno De & Słowiński, Roman & Baesens, Bart & Boute, Robert N. & Choi, Tsan-Ming & Delen, Dursun & Kraus, Mathias & Lessmann, Stefan & Maldonado, Sebast, 2024. "Explainable AI for Operational Research: A defining framework, methods, applications, and a research agenda," European Journal of Operational Research, Elsevier, vol. 317(2), pages 249-272.
- Chen, Claire Y.T. & Sun, Edward W. & Miao, Wanyu & Lin, Yi-Bing, 2024. "Reconciling business analytics with graphically initialized subspace clustering for optimal nonlinear pricing," European Journal of Operational Research, Elsevier, vol. 312(3), pages 1086-1107.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Liu, Zhenkun & Jiang, Ping & De Bock, Koen W. & Wang, Jianzhou & Zhang, Lifang & Niu, Xinsong, 2024. "Extreme gradient boosting trees with efficient Bayesian optimization for profit-driven customer churn prediction," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
- De Bock, Koen W. & Coussement, Kristof & Caigny, Arno De & Słowiński, Roman & Baesens, Bart & Boute, Robert N. & Choi, Tsan-Ming & Delen, Dursun & Kraus, Mathias & Lessmann, Stefan & Maldonado, Sebast, 2024. "Explainable AI for Operational Research: A defining framework, methods, applications, and a research agenda," European Journal of Operational Research, Elsevier, vol. 317(2), pages 249-272.
- Koen W. de Bock & Kristof Coussement & Arno De Caigny & Roman Slowiński & Bart Baesens & Robert N Boute & Tsan-Ming Choi & Dursun Delen & Mathias Kraus & Stefan Lessmann & Sebastián Maldonado & David , 2023. "Explainable AI for Operational Research: A Defining Framework, Methods, Applications, and a Research Agenda," Post-Print hal-04219546, HAL.
- Maldonado, Sebastián & Domínguez, Gonzalo & Olaya, Diego & Verbeke, Wouter, 2021. "Profit-driven churn prediction for the mutual fund industry: A multisegment approach," Omega, Elsevier, vol. 100(C).
- Mahajan, Pravar Dilip & Maurya, Abhinav & Megahed, Aly & Elwany, Alaa & Strong, Ray & Blomberg, Jeanette, 2020. "Optimizing predictive precision in imbalanced datasets for actionable revenue change prediction," European Journal of Operational Research, Elsevier, vol. 285(3), pages 1095-1113.
- De Caigny, Arno & Coussement, Kristof & De Bock, Koen W., 2018. "A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees," European Journal of Operational Research, Elsevier, vol. 269(2), pages 760-772.
- Gattermann-Itschert, Theresa & Thonemann, Ulrich W., 2021. "How training on multiple time slices improves performance in churn prediction," European Journal of Operational Research, Elsevier, vol. 295(2), pages 664-674.
- Lessmann, Stefan & Coussement, Kristof & De Bock, Koen W. & Haupt, Johannes, 2018. "Targeting customers for profit: An ensemble learning framework to support marketing decision making," IRTG 1792 Discussion Papers 2018-012, Humboldt University of Berlin, International Research Training Group 1792 "High Dimensional Nonstationary Time Series".
- Maldonado, Sebastián & López, Julio & Vairetti, Carla, 2020. "Profit-based churn prediction based on Minimax Probability Machines," European Journal of Operational Research, Elsevier, vol. 284(1), pages 273-284.
- Clemente-Císcar, M. & San Matías, S. & Giner-Bosch, V., 2014. "A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings," European Journal of Operational Research, Elsevier, vol. 239(1), pages 276-285.
- Tang, Leilei & Thomas, Lyn & Fletcher, Mary & Pan, Jiazhu & Marshall, Andrew, 2014. "Assessing the impact of derived behavior information on customer attrition in the financial service industry," European Journal of Operational Research, Elsevier, vol. 236(2), pages 624-633.
- K. W. De Bock & D. Van Den Poel, 2011.
"An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction,"
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
11/717, Ghent University, Faculty of Economics and Business Administration.
- K.W. de Bock & D. van den Poel, 2011. "An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction," Post-Print hal-00800160, HAL.
- Lessmann, Stefan & Baesens, Bart & Seow, Hsin-Vonn & Thomas, Lyn C., 2015. "Benchmarking state-of-the-art classification algorithms for credit scoring: An update of research," European Journal of Operational Research, Elsevier, vol. 247(1), pages 124-136.
- Höppner, Sebastiaan & Baesens, Bart & Verbeke, Wouter & Verdonck, Tim, 2022. "Instance-dependent cost-sensitive learning for detecting transfer fraud," European Journal of Operational Research, Elsevier, vol. 297(1), pages 291-300.
- Uner, M.Mithat & Guven, Faruk & Cavusgil, S.Tamer, 2020. "Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications," Telecommunications Policy, Elsevier, vol. 44(4).
- Kirgiz, Omer Bugra & Kiygi-Calli, Meltem & Cagliyor, Sendi & El Oraiby, Maryam, 2024. "Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach," Telecommunications Policy, Elsevier, vol. 48(8).
- Aurélie Lemmens & Sunil Gupta, 2020. "Managing Churn to Maximize Profits," Marketing Science, INFORMS, vol. 39(5), pages 956-973, September.
- Johannes Haupt & Stefan Lessmann, 2020. "Targeting customers under response-dependent costs," Papers 2003.06271, arXiv.org, revised Aug 2021.
- Haupt, Johannes & Lessmann, Stefan, 2020. "Targeting Cutsomers Under Response-Dependent Costs," IRTG 1792 Discussion Papers 2020-005, Humboldt University of Berlin, International Research Training Group 1792 "High Dimensional Nonstationary Time Series".
- Martínez, Andrés & Schmuck, Claudia & Pereverzyev, Sergiy & Pirker, Clemens & Haltmeier, Markus, 2020. "A machine learning framework for customer purchase prediction in the non-contractual setting," European Journal of Operational Research, Elsevier, vol. 281(3), pages 588-596.
More about this item
Keywords
Artificial intelligence; Customer churn prediction; Classification; Evolutionary algorithm; Profit-based model evaluation;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:284:y:2020:i:3:p:920-933. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.