Integration of RFID and business analytics for trade show exhibitors
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DOI: 10.1016/j.ejor.2015.01.054
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References listed on IDEAS
- Chongwatpol, Jongsawas & Sharda, Ramesh, 2013. "RFID-enabled track and traceability in job-shop scheduling environment," European Journal of Operational Research, Elsevier, vol. 227(3), pages 453-463.
- Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
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- John A. Aloysius & Hartmut Hoehle & Soheil Goodarzi & Viswanath Venkatesh, 2018. "Big data initiatives in retail environments: Linking service process perceptions to shopping outcomes," Annals of Operations Research, Springer, vol. 270(1), pages 25-51, November.
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Keywords
RFID; Analytics; Trade show; Exhibition; Traceability;All these keywords.
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