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Improved bid prices for choice-based network revenue management

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  • Meissner, Joern
  • Strauss, Arne

Abstract

One of the latest developments in network revenue management (RM) is the incorporation of customer purchase behavior via discrete choice models. Many authors presented control policies for the booking process that are expressed in terms of which combination of products to offer at a given point in time and given resource inventories. However, in many implemented RM systems—most notably in the hotel industry—bid price control is being used, and this entails the problem that the recommended combination of products as identified by these policies might not be representable through bid price control. If demand were independent from available product alternatives, an optimal choice of bid prices is to use the marginal value of capacity for each resource in the network. But under dependent demand, this is not necessarily the case. In fact, it seems that these bid prices are typically not restrictive enough and result in buy-down effects.

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  • Meissner, Joern & Strauss, Arne, 2012. "Improved bid prices for choice-based network revenue management," European Journal of Operational Research, Elsevier, vol. 217(2), pages 417-427.
    • Handle: RePEc:eee:ejores:v:217:y:2012:i:2:p:417-427
    DOI: 10.1016/j.ejor.2011.09.028
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    References listed on IDEAS

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    Cited by:

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    2. Paat Rusmevichientong & Huseyin Topaloglu, 2012. "Robust Assortment Optimization in Revenue Management Under the Multinomial Logit Choice Model," Operations Research, INFORMS, vol. 60(4), pages 865-882, August.
    3. Sebastian Koch & Jochen Gönsch & Michael Hassler & Robert Klein, 2016. "Practical decision rules for risk-averse revenue management using simulation-based optimization," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(6), pages 468-487, December.
    4. Hosseinalifam, M. & Marcotte, P. & Savard, G., 2016. "A new bid price approach to dynamic resource allocation in network revenue management," European Journal of Operational Research, Elsevier, vol. 255(1), pages 142-150.
    5. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.

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    More about this item

    Keywords

    Revenue management; Network; Bid prices; Choice;
    All these keywords.

    JEL classification:

    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis

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