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Do Europeans like nudges?

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  • Reisch, Lucia A.
  • Sunstein, Cass R.

Abstract

In recent years, many governments have shown a keen interest in “nudges” — approaches to law and policy that maintain freedom of choice, but that steer people in certain directions. Yet to date, there has been little evidence on whether citizens of various societies support nudges and nudging. We report the results of nationally representative surveys in six European nations: Denmark, France, Germany, Hungary, Italy, and the United Kingdom. We find strong majority support for nudges of the sort that have been adopted, or under serious consideration, in democratic nations. Despite the general European consensus, we find markedly lower levels of support for nudges in two nations: Hungary and Denmark. We are not, in general, able to connect support for nudges with distinct party affiliations.

Suggested Citation

  • Reisch, Lucia A. & Sunstein, Cass R., 2016. "Do Europeans like nudges?," Judgment and Decision Making, Cambridge University Press, vol. 11(4), pages 310-325, July.
    • Handle: RePEc:cup:judgdm:v:11:y:2016:i:4:p:310-325_1
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    1. Reisch, Lucia A. & Sunstein, Cass R. & Gwozdz, Wencke, 2017. "Viewpoint: Beyond carrots and sticks: Europeans support health nudges," Food Policy, Elsevier, vol. 69(C), pages 1-10.
    2. Möllenkamp, Meilin & Zeppernick, Maike & Schreyögg, Jonas, 2019. "The effectiveness of nudges in improving the self-management of patients with chronic diseases: A systematic literature review," Health Policy, Elsevier, vol. 123(12), pages 1199-1209.
    3. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    4. Elena Kantorowicz‐Reznichenko & Jaroslaw Kantorowicz, 2021. "To follow or not to follow the herd? Transparency and social norm nudges," Kyklos, Wiley Blackwell, vol. 74(3), pages 362-377, August.
    5. Cadario, Romain & Chandon, Pierre, 2019. "Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges," Food Policy, Elsevier, vol. 85(C), pages 1-6.
    6. Ouvrard, Benjamin & Abildtrup, Jens & Stenger, Anne, 2020. "Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment," Ecological Economics, Elsevier, vol. 177(C).
    7. Takuro Uehara & Ryo Sakurai, 2021. "Have Sustainable Development Goal Depictions Functioned as a Nudge for the Younger Generation before and during the COVID-19 Outbreak?," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    8. Liebe, Ulf & Gewinner, Jennifer & Diekmann, Andreas, 2018. "What is missing in research on non-monetary incentives in the household energy sector?," Energy Policy, Elsevier, vol. 123(C), pages 180-183.
    9. David Oliver Kasdan, 2020. "Do Koreans like being nudged? Survey evidence for the contextuality of behavioral public policy," Rationality and Society, , vol. 32(3), pages 313-333, August.
    10. Bruns, Hendrik & Kantorowicz-Reznichenko, Elena & Klement, Katharina & Luistro Jonsson, Marijane & Rahali, Bilel, 2016. "Can Nudges Be Transparent and Yet Effective?," WiSo-HH Working Paper Series 33, University of Hamburg, Faculty of Business, Economics and Social Sciences, WISO Research Laboratory.
    11. Tikotsky, Ariel & Pe'er, Eyal & Feldman, Yuval, 2020. "Which nudges do businesses like? Managers’ attitudes towards nudges directed at their business or at their customers," Journal of Economic Behavior & Organization, Elsevier, vol. 170(C), pages 43-51.
    12. Bruns, Hendrik & Perino, Grischa, 2023. "The role of autonomy and reactance for nudging — Experimentally comparing defaults to recommendations and mandates," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    13. De Schutter, Olivier & Jacobs, Nick & Clément, Chantal, 2020. "A ‘Common Food Policy’ for Europe: How governance reforms can spark a shift to healthy diets and sustainable food systems," Food Policy, Elsevier, vol. 96(C).
    14. de Ridder, Denise & Adriaanse, Marieke & van Gestel, Laurens & Wachner, Jonas, 2023. "How does nudging the COVID-19 vaccine play out in people who are in doubt about vaccination?," Health Policy, Elsevier, vol. 134(C).
    15. Alempaki, Despoina & Isoni, Andrea & Read, Daniel, 2023. "Tainted nudge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 176(C).
    16. Mark Harcourt & Gregor Gall & Margaret Wilson, 2023. "The effects of public goods framing for a union default policy," Economic and Industrial Democracy, Department of Economic History, Uppsala University, Sweden, vol. 44(4), pages 1197-1221, November.
    17. Liu, Xin & Zhao, Ning & Li, Shu & Zheng, Rui, 2022. "Opt-out policy and its improvements promote COVID-19 vaccinations," Social Science & Medicine, Elsevier, vol. 307(C).
    18. Hendrik Bruns & Grischa Perino, 2021. "Point at, nudge, or push private provision of a public good?," Economic Inquiry, Western Economic Association International, vol. 59(3), pages 996-1007, July.
    19. Bruns, Hendrik & Kantorowicz-Reznichenko, Elena & Klement, Katharina & Luistro Jonsson, Marijane & Rahali, Bilel, 2018. "Can nudges be transparent and yet effective?," Journal of Economic Psychology, Elsevier, vol. 65(C), pages 41-59.
    20. Cass R. Sunstein, 2018. "Misconceptions about nudges," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(1), pages 61-67, March.

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